پیشنهاد فرادرس

آموزش مقدماتی طراحی Logo

دسته بندی ها: آموزش های ادوبی (Adobe) ، آموزش Adobe Illustrator ، آموزش طراحی لوگو ، آموزش های لیندا (Lynda) ، دیزاین

آموزش-مقدماتی-طراحی-logo

یکی از مباحث پرکاربرد در طراحی گرافیک، طراحی Logo یا آرم می باشد.

در این دوره آموزشی از موسسه Lynda نحوه طراحی Logo را در محیط Adobe Illustrator را می آموزید.

سرفصل های دوره آموزشی:

  • معرفی دوره
  • طراحی لوگو چیست؟
  • تعیین محدوده کار
  • ایجاد terms و agreements
  • مقدمه ای بر پروژه CSI
  • مقدمه Exploratory process
  • ویژگی های لوگو خوب
  • استفاده از close-to-final comps
  • نوشتن یک طراحی rationale
  • استفاده از تکنیک های persuasion
  • مدیریت brand
  • طراحان لوگو  Inspiring
  • نتیجه گیری

لیست سرفصل های دوره آموزشی:

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Topics include:

Gauging client perceptions Determining the scope of work Quoting a project Profiling the client Developing a brand name Isolating design directions Crafting a visual identity Pitching your work Presenting brand systems Handling a change of course Making style guides Developing a brand narrative

Subjects: Design Illustration Logo Design Projects Design Skills Design Business Software: Illustrator Author: Von Glitschka

Introduction 6m 4s

Welcome 1m 11s

What is logo design? 4m 20s

Using the exercise files 33s

1. The Client 21m 36s

The client introduction 1m 5s

Gauging perceptions 9m 21s

Determining scope of work 2m 19s

Auditing a request 2m 46s

Quoting a project 4m 22s

Establishing terms and agreements 1m 43s

2. Project CSI 15m 12s

An introduction to Project CSI 1m 49s

Profiling clients via customer creative briefs 3m 27s

Asking follow-up questions 2m 16s

Developing a brand name 3m 23s

Communicating through mood boards 1m 46s

Slow-boiling ideas 2m 31s

3. Exploratory Process 20m 42s

Exploratory process intro 2m 32s

Concepting methods: Shape association 3m 37s

Picking appropriate styles 3m 16s

Ideation through sketching 2m 9s

Isolating directions 1m 56s

Challenge scenario: Create a logo for "Adnyl" 1m 42s

Solution: Author logo for "Adnyl" 5m 30s

4. The Design Process 33m 8s

Design process introduction 1m 42s

Refining and removing the guesswork 2m 41s

Creative craftsmanship 2m 10s

Good logo attributes 5m 46s

Crafting a visual identity: Typography 8m 24s

Crafting a visual identity: Color 5m 13s

Crafting a visual identity: Shape, form, and details 5m 8s

The fresh eyes effect 2m 4s

5. The Pitch 9m 58s

Pitching your work 53s

Using close-to-final comps 1m 37s

Presenting brand systems 2m 5s

Sharing a vision 2m 55s

Writing a design rationale 2m 28s

6. Gathering Feedback 17m 48s

Client feedback 56s

No Frankensteining 2m 16s

What to do when a client rejects your design 3m 12s

Design batting average 3m 6s

Using persuasion techniques 3m 53s

When a project changes course 2m 10s

Island of Misfit Logos 2m 15s

7. The Launch 10m 26s

Launching a visual identity 33s

Style guides made simple 3m 33s

Developing a brand narrative 2m 35s

Managing a brand 3m 45s

8. Staying Inspired 18m 55s

Inspiring logo designers 3m 16s

Luke Bott 2m 2s

Paul Howalt 2m 2s

Carlos Fernandez 1m 26s

Tim Frame 2m 3s

Joe Bosack 3m 13s

Art Chantry 2m 25s

Sonia Greteman 2m 28s

Conclusion 29s

Next steps 29s

عنوان دوره: Lynda - Foundations of Logo Design in Illustrator حجم فایل: 1.15GB

Lynda Foundations of Logo Design in Illustrator

پیشنهاد فرادرس