این آموزش تصویری مباحث اولیه سئو و بهینه سازی وب سایت در موتورهای جستجو را به شما می آموزد.

این دوره آموزشی محصول موسسه Udemy می باشد.

سرفصل های دوره:

  • معرفی SEO
  • موتورهای جستجو چیست؟
  • درباره SEO و موتورهای جستجو
  • کار با Onpage SEO
  • کار با ویژگی های Onpage SEO – بخش 1
  • کار با ویژگی های Onpage SEO – بخش 2
  • کار با ویژگی های Onpage SEO – بخش 3
  • کار با Offpage SEO
  • کار با لینک ها
  • مدیریت و کنترل پروژه
  • و…

عنوان دوره: Udemy SEO Course for Beginners
مدت زمان: 1 ساعت

توضیحات:

This SEO course will help you get a clear idea of how to optimize web pages the same way an SEO specialist does.
The course is structured into five major chapters, You'll learn what SEO is and how search engines rank web pages, why target audience is important and how to choose the best keywords, what the on-page SEO attributes are (all those things that have to be added to a site or modified in order for it to rank better in the search engines), how off-page SEO works (methods for obtaining links and promoting a site) and how to monitor and manage projects.
The course also contains Quizzes, which will help you test your search engine optimization knowledge and Recap and Exercise files, which will help you put into practice the things you learn.
What are the requirements?
    Basic knowledge of using the computer and surfing the web will suffice.
What am I going to get from this course?
    Over 20 lectures and 48 mins of content!
    When you have completed this course, you will..
    Be able to optimize pages and articles by yourself or with little help from developers
    Know how to get top rankings on Google and other search engines for your site
    Have new skills, useful for you as an individual and for your profession or business as well
    So start now, learn by practicing; each lecture has its own recap and exercise file
What is the target audience?
    This course is intended for those who want to start an online business, increase their revenues by better promoting an existing business or simply learn new skills that are in high demand

Section 1: SEO, search engines and strategies to be avoided
1 		
Welcome to SEO Course for Beginners
	Text	
Welcome to our course, here's what you need to know before you get started
2 		
What is SEO, how do search engines work
	03:17
First things first.. learn what SEO is and why it is important, how search engines work and what methods of optimization are not recommended
3 		
Recap and Exercise file - About SEO and search engines
	Text
Take a moment to put into practice the things you've learned in the previous lecture
Section 2: Audience and keywords
4 		
Audience and How to choose the best keywords
	02:10
In this lecture you'll learn how to make sure you're optimizing for the right keywords
5 		
A practical method for finding the best keywords
	02:44
Learn how to find, analyse and select the right keywords.
If you knew the tool by Google AdWords Keyword Tool today you should look for Google AdWords Keywords Planner.
Long tail keywords (keywords that are longer than 2-3 words) have become more important.
6 		
Recap and Exercise file - Audience and keywords
	Text
Take a moment to put into practice the things you've learned in the previous lectures
Section 3: Onpage SEO
7 		
Onpage SEO attributes - part one
	02:03
You're now all set to start learning the rules for creating or improving an article
8 		
Onpage SEO attributes - part two
	04:04
Moving on to other onpage attributes that can offer you an SEO advantage
9 		
Recap and Exercise file On-page SEO Part 1 and 2
	Text
Take a moment to put into practice the things you've learned in the previous lectures
10 		
Onpage SEO attributes - part three
	02:38
More onpage SEO attributes you should take into consideration
11 		
Onpage SEO attributes - part four
	03:11
Last onpage SEO attributes that have to be added to a site or modified in order for it to rank better in the search engines
12 		
Recap and Exercise file On-page SEO Part 3 and 4
	Text
Take a moment to put into practice the things you've learned in the previous lectures
13 		
Onpage SEO Quiz
	10 questions
Section 4: Offpage SEO
14 		
Offpage SEO - indexing, promoting and building links
	03:31
So now that you've got a great page, how will search engines find it and how to start promoting it?
15 		
More about links and social influence
	03:28
More about links and the effect of Social media on SEO; methods for increasing your social media influence
16 		
Recap and Exercise file Off-page SEO
	Text
Take a moment to put into practice the things you've learned in the previous lectures
Section 5: Link building methods and How to monitor projects
17 		
Link building methods - part one
	04:36
In this lecture you will learn how to start creating links that will show search engines that your site deserves to rank high in their results
18 		
Link building methods - part two
	04:50
More methods for obtaining links
19 		
How to monitor and manage projects
	03:03
This lecture contains a presentation of some of the best tools for project management and monitoring
Heads up!
Google moved entirely to secure search and we'll no longer see in Google Analytics the keywords that brought visitors to the website. Here are some tips to cope with this change: http://blog.kissmetrics.com/5-alternatives-keyword-not-provided/
20 		
Recap and Exercise file Link building methods and How to monitor projects
	Text
Take a moment to put into practice the things you've learned in the previous lectures from this section
21 		
Offpage SEO and Monitoring Quiz
	8 questions
22 		
Thank you
	Text
A wrap-up of our course

حجم فایل: 55MB