مبحث رسانه های اجتماعی ( Social Media ) برای هر کسب و کاری بسیار حائز اهمیت است ، اگر شما قصد استفاده از این ظرفیت را برای توسعه و یا تبلیغ کسب و کار خود دارید اما نمی دانید از کجا باید شروع کرده و چگونه این روند را ادامه دهید این دوره آموزشی ویژه شما تولید شده است .
طی دروس این دوره آموزشی می توانید دانش و مهارت های مورد نیاز به منظور به انجام رساندن اهداف Social Media مربوط به کسب و کارتان را به خوبی بیاموزید و از این پتانسیل عظیم به منظور توسعه و یا تبلیغ کسب و کار خود و یا سازمانتان استفاده نمایید .

این دوره آموزشی محصول موسسه Udemy است.

سرفصل های این دوره:

  • 5 حقیقت در مورد رسانه های اجتماعی
  • پیدا کردن ارزش برای سازمان شما
  • فهرست یوتیوب
  • چک لیست رسانه های اجتماعی استاندارد ما
  • YouTube چیست
  • چند ایده برای ساخت کانال خود
  • توییتر
  • نکات توییتر
  • ابزارهای توییتر
  • فیس بوک
  • مبانی فیس بوک
  • نکات فیس بوک
  • ایجاد روابط
  • آنالیز گوگل
  • و …

عنوان دوره: Udemy Be Your Own Social Media Guru

مدت دوره: 2 ساعت و 30 دقیقه

نویسنده: Whole Whale University


توضیحات:

Udemy Be Your Own Social Media Guru

Whole Whale University
2.5 hours

The social media landscape changes every 6 months, and the smartphone is only accelerating this change. Don't blindly follow the latest social media fads and gurus to guide your social media strategy. Fortunately there is a ton of engagement data around what people are doing on your site (Google Analytics) and social platforms/profiles (Facebook Insights and other native analytics platforms). Learn to look at your organization's own data to see what is driving real value. If your organization can gather, analyze, and act on its data it will be ready to jump on the next trend in a way that drives real impact.
We�ll start with the 5 truths that apply to all social media platforms. Then, we�ll walk you through the �Big Three� platforms: Youtube, Facebook, and Twitter. For each, you�ll learn:
What are the basics? How does this platform work?
Insight into the backend: understand the platform in order to optimize your strategy
Advanced tips to boost your engagement
Case studies: steal ideas from other organizations that are effectively using the platform
We�ll answer the age-old question: how to be human on social media. You�ll learn how to:
Be healthy on social media
Go where your audience is
Build relationships
Be interesting!
Lastly, we�ll dive into how to use data to enhance your approach. You�ll see walkthroughs and insights from:
Youtube Analytics
Facebook Insights
Twitter Analytics
Google Analytics
Other external social media tools
which will teach you how to use each platform to find insights about your users and turn those insights into action. We�ll give you strategies to engage your whole team in the process and begin to build a Data Culture at your organization!
What are the requirements?
Logins for Youtube, Facebook, Twitter, and Google Analytics platforms are helpful, but not necessary, so you can follow along
A basic understanding of social media platforms and engagement data is a plus
What am I going to get from this course?
Over 37 lectures and 2.5 hours of content!
Determine how social media supports the mission of your organization
Gain an understanding of Youtube, Facebook, and Twitter and the key principles behind them
Learn how to make sense of data from Google Analytics and social media insight platforms
Gain the confidence to use data, not gurus, to make decisions
What is the target audience?
Social media newbies and entry-level social media staff at nonprofits
Marketing staff looking for advanced strategies and deeper data analysis ideas
Manager or Director-level staff who want to take their social media strategy to the next level

Section 1: Section A: Intro
Lecture 1
Welcome to Whole Whale University!
01:30
Welcome to WWU! You�ll learn how to be your own social media guru by learning the tools (Youtube, Twitter, and Facebook), learning how to Be Human, and learning how to use data to take action. George Weiner, your instructor, is the founder and Chief Whaler of Whole Whale - a digital agency that works with nonprofits to help them maximize their impact.
Lecture 2
Sh*t Gurus Say
02:11
Learn how to spot a �guru� from a mile away - and why you should never trust anyone who says they can �make it go viral.�
Lecture 3
What does it mean to be an expert?
01:46
It takes 10,000 hours of study to become an expert in anything. Social media is changing so fast, it�s impossible to truly become an expert by the standard definition.
Section 2: Section B: 5 Truths about Social Media
Lecture 4
Messaging Matters
02:40
Which is more important - the tool you use, or the story you tell with it?
Lecture 5
Make asks clear and easy
06:56
Play a game along with us to see how important it is to make your social media asks clear and easy. Two helpful terms: Network latency is the time it takes for a message to permeate a whole audience. Anchoring is a way to change how someone perceives a certain message.
Lecture 6
One size never fits all
04:05
Craft your messages in the right way to reach the right people. George uses Starbucks to make the case for why you should talk to the people that care, and not waste your time messaging people who don�t care.
Lecture 7
It is noisy
04:16
What was the first social networking platform? The campfire - our ancestors looked for social engagement like eye contact, conversation, and listening, and those are the same metrics we should look for in our social media communities.
Lecture 8
No goals, no point
03:05
Setting targets is the only way to know how well your social media is performing. Check out more info on measuring the impact of social media at wholewhale.com/impact.
Lecture 9
Finding the value for your organization
01:59
We share our value vs. time chart and show you how to choose which platforms your organization should be on. Think about off platform impact (people clicking to your site and taking action like donations or email signups) and how they relate to your on-platform goals (likes, comments, followers on each social media platform).
Lecture 10
Tackling the Top social media fears
01:52
Sound familiar? Here are the top social media fears we hear and how you can approach them at your organization.
Section 3: Section C: Youtube
Lecture 11
Youtube Checklist
01:47
Our standard social media checklist - make sure you have all these things in place before you dive in.
Lecture 12
Youtube Basics
04:12
What is Youtube - and what ISN�T it? Learn about tagging, discovery, and the Youtube for Nonprofits program, Plus, no talk about Youtube would be complete without a cat video :)
Lecture 13
Youtube Tips
04:40
A few ideas for building your channel: how-tos, educational content, amazing or topical content, animations, responding to user interactions. Also, learn how search works on Youtube and meme riding. Check out a few more technical ideas to get started in this bonus video: http://www.wholewhale.com/tips/great-nonprofit-videos-for-youtube/
Lecture 14
Youtube Case Studies
04:26
Learn how DoSomething.org, Kenya Wildlife Trust, and Wine Library use Youtube in clever and creative ways to drive impact. You can find a few more Do�s and Don�ts of nonprofits on Youtube here: http://www.wholewhale.com/tips/dos-and-donts-of-nonprofits-on-youtube/
Check out the videos we referenced below:
DoSomething's 1 in 3 Teenagers is Abused in a Relationship: https://www.youtube.com/watch?v=3Mr4kXW6mOU
Hyena's Kill Baby Cape Buffalo: https://www.youtube.com/watch?v=vslc42q8ViM
Gary Vaynerchuk's Wine Library: https://www.youtube.com/user/WineLibraryTV
Lecture 15
Promoting Youtube Videos
10:04
Learn the secret sauce behind Youtube�s algorithm and how to use it to your advantage to get more video views and engagement. Learn more about YouTube cards here: http://www.wholewhale.com/tips/new-youtube-cards-for-nonprofits/
Lecture 16
Using Youtube Analytics
04:45
Our WWTV episode on Youtube analytics shows you how to look at retention rate as an important engagement metric on Youtube. With this in mind, here are 9 more tips for promoting your YouTube videos: http://www.wholewhale.com/tips/9-ways-promote-youtube-videos/
Section 4: Section D: Twitter
Lecture 17
Twitter Checklist
01:01
These are the basics you�ll need to get sorted out to succeed on Twitter.
Lecture 18
Twitter Basics
02:47
How can Twitter be used for storytelling? We�ll also walk through #Hashtag etiquette, the @handle, and Twitter Lists.
Lecture 19
Twitter Tips
05:38
Tips to get your Twitter moving- what times you should Tweet, helpful platforms, search, using photos, and more.
Lecture 20
Twitter Tools
04:44
Twitter Analytics and other tools can work wonders for your organization and let you analyze what�s working, and what�s not, on your Twitter. Twitter Analytics and other tools can also help you answer these 9 common Twitter questions: http://www.wholewhale.com/tips/9-common-twitter-questions/
You can check out more Twitter Analytics stuff here: http://www.wholewhale.com/tips/4-essential-questions-twitter-analytics-can-answer/
Section 5: Section E: Facebook
Lecture 21
Facebook Checklist
01:28
Third time�s a charm- you should have this checklist down by now, it�ll help you master your social media platforms.
Lecture 22
Facebook Basics
06:32
How do you know the success of your org�s Facebook page? We cover engagement, likes, and what types of posts you should focus on.
Lecture 23
Facebook Tips
05:34
Ideas to help you navigate Facebook best practices. We break down like-baiting, #Hashtags on Facebook, and unlikes.
Lecture 24
Facebook Summary
00:33
Set goals, get ready for storytelling, and use that checklist to get you ready for any future social media pursuit!
Section 6: Section F: Be Human
Lecture 25
Be healthy
07:50
What�s your social media diet? Being human on social media is all about the balance of what you put out there and how you interact with your audience. We�ll also ask you to think about emotion on social media, and how you can use to it to motivate your audience to share your content.
Lecture 26
Go where they are
03:26
We talk about the importance of finding and contributing to conversations and how Google Trends can help you.
Lecture 27
Build relationships
05:18
On social media, you treat and see brands the way that you treat and see people. Learn how companies like Prezi and JetBlue are building personal relationships on social media. Check out the awesome books that George referenced below:
Delivering Happiness: http://deliveringhappiness.com/book/
Trust Agents: https://books.google.com/books/about/Trust_Agents.html?id=ejmOiJFcfVgC
Influence: http://www.amazon.com/Influence-Practice-Robert-B-Cialdini/dp/0205609996/ref=asap_bc?ie=UTF8
The Thank You Economy: http://thankyoueconomybook.com/
Lecture 28
Be interesting
09:33
How can visitors on your site share content they like to their social platforms? We�ll show you how to make it easy on them by adding social media buttons, and then use data from that to improve content. We also revisit emotions and talk about how you can use that to build trust with your relationships.
Lecture 29
Summary of Being Human
00:37
Being human, positive, and trustworthy works on any online platform. We talk more about being human here: http://www.wholewhale.com/tips/three-ways-be-human-social-media/
Section 7: Section G: Use Data (not gurus)
Lecture 30
The Whole Whale Process
02:25
Learn how to use data to identify the value of the traffic and actions of people you are reaching and how to use metrics to determine if you�re reaching your goals.
Lecture 31
How we measure behavior: Google Analytics
08:30
Google Analytics gives you a behind-the-scenes look at what people are really doing on your website. Here, you learn the basics of Google Analytics, including tracking traffic from social media and setting goals (more on that here: .
For more GA info and how-to�s, you can check out our Google Analytics Walkthrough webinar (http://www.wholewhale.com/tips/nonprofit-webinar-full-90m-walkthrough-of-the-basics-of-google-analytics/) and learn why nonprofits use Google Analytics (http://www.wholewhale.com/tips/4-reasons-nonprofits-use-google-analytics/).
Lecture 32
Assisted Conversions in Google Analytics
02:07
Michael Jordan helped his teammates score more. What platforms are helping the visitors on your site �score�, or convert? More info on that here: http://www.wholewhale.com/tips/assisted-conversions-like-a-boss/.
Lecture 33
Summary of Acting on Knowledge
00:33
If you�re not using Google Analytics to see what�s going on on your site, you�re not getting the whole picture of how successful your social media is.
Section 8: Section H: Act on knowledge
Lecture 34
Creating feedback loops
02:25
Just as speed limit signs force you to notice how fast you�re driving, feedback loops and weekly reports let you use data to see if your organization is reaching its goals. Creating dashboards on Google Analytics can help you do this, so we teach you how to build one here: 
Lecture 35
Ask: what do the data say?
01:12
Data trumps gut. Learn how to follow the data to actionable solutions to improve your social media presence.
Lecture 36
Refine what works
03:35
Which metrics are actually helping you achieve your goals?
Section 9: Section I: Conclusion
Lecture 37
Final thoughts
01:22
How to be your own social media guru: never stop learning.
Quiz 1
Test your knowledge!
25 questions