مطالب پیشنهادی از سراسر وب

آموزش سئو و بازاریابی ویدئوهای یوتیوب برای کسب و کار

دسته بندی ها: آموزش بازاریابی ، بازاریابی یوتیوب (YouTube Marketing) ، آموزش سئو (SEO) ، آموزش طراحی وب ، آموزش کسب و کار (Business) ، آموزش های یودمی (Udemy)

در این آموزش تصویری با نکته های خوبی در خصوص سئو کردن ویدئوهای Youtube و انتخاب کلمه های کلیدی مناسب برای ویدئو آشنا می شوید.

این دوره آموزشی محصول موسسه Udemy است.

سرفصل های این دوره:

  • مقدمه ای بر کلمات کلیدی یوتیوب
  • نابع رایگان ابزارها و لینک
  • کلمات کلیدی چه هستند؟
  • نحوه استفاده از کلمات کلیدی
  • چه تفاوتی بین کلمات کلیدی دنباله دار و کلمات کلیدی منظم است
  • ارزش کلمات کلیدی یوتیوب
  • طوفان مغزی برای نتایج مطلوب کلید واژه
  • قدرت جستجوی یوتیوب
  • تکمیل خودکار Google
  • چگونگی به دست آوردن کلمات کلیدی از ابزارهای رایگان
  • ابزار رایگان برنامه ریزی کلید واژه
  • ابزار رایگان برای پیدا کردن کلمات کلیدی در روند مشاهده در آینده
  • قدرت کلمات کلیدی در Youtub
  • ابزار کلمات کلیدی
  • و…

عنوان دوره: Udemy YouTube - YouTube Video Marketing And SEO For Business

مدت دوره: 3 ساعت و 30 دقیقه

نویسنده: Mark Timberlake

توضیحات:

Udemy YouTube - YouTube Video Marketing And SEO For Business

Mark Timberlake 3.5 hours

YouTube Video Marketing is an extremely powerful way to find new customers for you business! But how do you create a powerful YouTube Video? How can you create good quality video marketing? Learn From A Professional Online Marketing Company Everything we teach you is drawn from our vast commercial video production experience, so you are getting commercial quality training. We also show you how to create your promotional video on a very low budget! YouTube Marketing Video Production For You? Do you need a guide on equipment and how to create a video on a budget from as little as �500 or $500 dollars? Do you want to learn how to drive traffic to your business with that video? Do you want to learn how to use YouTube to increase your audience? Do you want to learn how to get your video found in YouTube and Google search using good SEO techniques? Fantastic and Informative Course Mark has put together and delivered a fantastic course. He is clearly very knowledgeable in knowing how to create and market a YouTube video. The information is all useful and is delivered in a very clear, organized and easy to understand manner. Mark is very articulate and engaging. The course has the perfect blend of talking head and information/pictures on the screen. Highly recommend and can't wait to put the many tools I learned into practice. Thank you Mark. Tracy Goodwin Who This Course Is For: This course is designed to take someone completely new to the video production process and get you up and running as quickly as possible. So if you are a business and want to produce your own marketing videos in house, then this is designed for you. It is also suitable for Udemy instructors and online educators who want to learn how to film talking heads promotional videos for their courses. Why You Should Take The Course: It is concise, focuses on achieving great results on a low budget and getting you filming fast, it also helps you learn the core basics of YouTube video SEO and how to setup your YouTube channel. In this training course, we will take you through the whole process from start to finish. You Will Learn How To: Plan and structure a marketing video Figure out what type of video you need to create Learn the basics of AIDA scripting techniques What is the basic equipment you need Set your equipment up and get filming Identify the core simple editing techniques you need to learn Set up your YouTube Channel Optimise your videos for the greatest impact in search Track what is working and not working in your video campaign Plan And Structure A Marketing Video: When it comes to marketing your video, we help you take a step back and plan and explore your marketing strategy so that you can take advantage of the Golden Triangle of digital marketing and how an AIDA marketing funnel works. These are important elements for getting success and are time proven to work, so understanding this strategically will help you plan your video upon a sound marketing basis. We also discuss why building an email list for your marketing is important and how a YouTube video can drive this list. What Type Of Video Do You Need To Create: We will help you focus on your core audience and explain some of the things you need to think about to target a niche audience. You will explore what the video should look like, how long it should be and what it should do for the audience. Aida Scripting: There is a psychological flow that is a basic component of marketing that needs to be included in a scripting process, learning this will dramatically increase the engagement of your videos. You will learn how to create an AIDA marketing script that takes your potential client to a specific objective. Basic Equipment On A Budget: Creating videos on a budget has never been easier, but which equipment do you need to prioritise? We help you through that buying process showing you budget solutions that won't break the bank. Setting your equipment up and filming techniques: Getting your camera, lights and sound in the right positions is a key fundamental to video production success. We will guide you through the core basics you need to be able to get straight to filming. Editing Techniques: A lot of people find the idea of video editing daunting, in this training, we will share what the core basic skills you need for any editing software are. This means you will be able to use your video editing software of choice and quickly identify the key techniques and how to use them. Setting Up Your Youtube Channel: This does not need to be complicated and we give you some simple tips to get you started. Youtube Video Seo: Most peoples videos do not do well on YouTube because they do not know the basics of YouTube video SEO. The basic techniques will drive 90% of your success, so you will learn how to apply and use these in a no nonsense approach that will help you get results fast. You will also learn how to figure out which video content is working for you and what video content isn't. Support: Not only do you get access to the course, but you get our support on your video projects, we aim to answer all questions within 24 hours during normal business hours. Join Us: So join us on the other side and start your YouTube Video Marketing journey today! What are the requirements? Students will need access to basic video equipment including lights, audio equipment and cameras which are detailed in the course They will need to also have access to a pc for editing They will also need permission to create and manage a business' YouTube channel What am I going to get from this course? Plan and structure a marketing video Figure out what type of video you need to create Learn the basics of AIDA scripting techniques What is the basic equipment you need Set your equipment up and get filming Identify the core simple editing techniques you need to learn Set up your YouTube Channel Optimise your videos for the greatest impact in search Track what is working and not working in your video campaign What is the target audience? This course is for someone new to video production processes This course is for someone who wants to learn how to film talking heads style videos It is aimed at the smallFull details

Section 1: Introduction To The Course Lecture 1 Lets get started! 03:05 This is the overview for the course and will help you understand what the course is going to deliver. Section 2: Introduction To Digital Marketing Principles Lecture 2 A marketing philosophy - the Golden Triangle 09:04 Before we get started, we need a brief introduction to the marketing philosophies that this course will use as its basis. Lecture 3 The AIDA Marketing Flow 18:58 Understanding the AIDA marketing flow is extremely important if you want your YouTube videos to produce results. Lecture 4 Golden Triangle PDF 1 page The AIDA Marketing mind map. Section 3: Video Styles Lecture 5 Video Styles & Techniques 04:44 Understanding what video styles and techniques you can use will help you create a video that targets the right audience. Section 4: Basic Equipment You Will Need Lecture 6 Basic Equipment List - Part 1 13:19 In this 1st of a 2 part tutorial, we will explore what basic equipment you can use, on a budget to produce quality marketing videos. Lecture 7 Basic Equipment List - Part 2 10:14 In this 2nd of a 2 part tutorial, we continue to explore a basic equipment setting up for video production. Section 5: How To Set Up Your Equipment Lecture 8 Setting Up Your Lighting 09:50 Video quality is often driven by the quality of light, in this tutorial we will teach you the basics of lighting. Lecture 9 Setting Up Your Sound 10:58 Audio is the single most important factor in video production quality, in this lecture we share some simple techniques to get high quality results. Lecture 10 Setting Up Your Camera 05:27 You will learn some simple techniques for setting up your camera in this section. Lecture 11 Setting Up Your Composition 04:10 Composition is important in a marketing video and we will explore the basics in this training session. Section 6: Understanding B-Roll Lecture 12 Filming B-Roll - Adding An Extra Dimension 07:17 This section is a little bit more advanced and explains what b-roll is and how you can use it. Section 7: Video Production Planning Lecture 13 Video Production Flow 01:21 A video production flow is simple yet many people don't follow it, so we briefly explain this in this video. Lecture 14 Video Marketing - The Planning Stage 08:40 Planning a video production is an important part of the process and in this video we talk about some key planning points. Lecture 15 Video Scripting 09:18 In this section we run you through the basics of scripting a marketing video. Section 8: Filming Advice Lecture 16 Video Locations - Key Pointers 05:04 Thinking about location will enable you to create the correct environment for your potential client to respond to. Lecture 17 Filming - Some Practical Tips For Being In Front Of The Camera 08:22 Getting in front of the camera can be uncomfortable and is often the biggest stumbling block when someone is thinking about shooting a marketing video, in this lesson, we share some simple tips to help you overcome any discomfort. Lecture 18 Simple Model Release / Consent Form Article Section 9: Post Processing - Editing Your Footage Lecture 19 The Core Editing Techniques You Need To Learn 03:56 You will learn the core editing techniques you need to learn using any software in this session. Section 10: YouTube Set Up Lecture 20 Setting Up Your YouTube Channel 03:24 In this section we will give you a simple guide on the best way to set up your YouTube channel. Lecture 21 Building Your YouTube Landing Page 05:03 In this lesson, we look at a YouTube landing page and how you can brand and guide your viewers through your video content. Section 11: YouTube Video Marketing Search Engine Optimisation Lecture 22 YouTube SEO - Titles 07:00 YouTube titles will directly feed into search, in this session we guide you through how to write a title. Lecture 23 YouTube SEO - Descriptions 03:45 YouTube descriptions are extremely important for SEO, in this section we explain some of the key things you need to do. Lecture 24 YouTube SEO Tags - The Secret Weapon 07:47 Understanding tags will dramatically increase the reach of your YouTube videos, in this lesson we will show you one of the most powerful yet least understand aspects of YouTube SEO. Lecture 25 YouTube SEO Custom Thumbnails 02:18 Creating branding by using custom thumbnails can really help you get clickthroughs from one video to another on your channel, we explore this in this lesson. Lecture 26 YouTube SEO Annotations 04:17 YouTube annotations can be extremely powerful for getting people to take action from your video content, we explain annotations in this lesson. Lecture 27 YouTube Card Annotations - New Feature To Use! 01:05 Lecture 28 YouTube SEO Analytics 02:54 In this section we give you a brief overview of the most important data points in Google Analytics. Lecture 29 Driving Traffic To Your YouTube Videos 05:30 In this lesson we share some simple ideas on sharing your video content. Section 12: YouTube Video Ranking Strategy Lecture 30 YouTube Video Ranking Strategy - An Overview 12:02 Lecture 31 YouTube Video Ranking - The Real Secret 09:47 Section 13: Additional Resources Lecture 32 YouTube Video Marketing - 12 Steps Checklist PDF 7 pages 12 step PDF checklist for launching and creating your YouTube Marketing Video Section 14: Summary Lecture 33 Closing Thoughts 01:22 This is the summary section, if you have any general questions, then leave them in the comments on this video. Lecture 34 Special Offer For Students 01:23

آیا این نوشته را دوست داشتید؟
Udemy YouTube - YouTube Video Marketing And SEO For Business

پیشنهاد آموزش مرتبط در فرادرس