Released: 11/16/2017
Do you want to generate better reports about your web traffic, and make more intelligent decisions about where to focus your marketing efforts? In this course, take an in-depth look at Google Analytics, and learn advanced techniques that can help you use this popular and powerful analytics tool to glean better insights. Instructor Adriaan Brits dives into SEO metrics, and explains how to conduct an SEO performance analysis. He also shows how to integrate Google Analytics with WordPress; use advanced features such as filters, views, and dimensions; build customized team reports; conduct a conversation rate analysis; and more.
Note: This course picks up where Google Analytics Essential Training leaves off. If you have questions about how Google Analytics works straight out of the box, see that course for more information.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Topics include:
Measuring the performance of search engines over time through segmentation
Doing more with analytics
Understanding user intent
Setting up site search
Using content grouping
Building customized team reports
Setting up operational dashboards
Fault reporting with segmentation
Conversion rate analysis
Creating a custom attribution model
Introduction
Welcome
1m 47s
Before you start
1m 26s
1. SEO Performance Measurement
Overview of SEO metrics in analytics
3m 27s
Sample SEO performance analysis
6m 17s
Search engine traffic as segments
3m 11s
2. Advanced Setup
Account structures
4m 27s
Integrating with WordPress
7m 17s
How to use advanced filters and views
5m 35s
Set up custom dimensions and metrics
3m 59s
3. Doing More with Analytics
Refine a weighted sort
4m 53s
Understand user intent
6m 19s
Set up site search
4m 21s
In-page analytics with Google Chrome
5m 28s
Use content grouping
3m 31s
How to use regex: Regular expressions
1m 27s
How to use regex: Metacharacters
7m 14s
4. Advanced Reporting
Build customized team reports
6m 11s
Set up operational dashboards
2m 4s
Set up C-level dashboards
4m
Cross-domain tracking and site linking
2m 58s
Set up cross-domain tracking
4m 22s
Fault reporting with segmentation
4m 15s
5. Conversion Rate Analysis
Overview of metrics to investigate
3m 54s
Page timings and improvements
4m 37s
Referrer and bounce rate analysis
5m 43s
Exit page analysis
2m 12s
Pay-per-click traffic analysis
4m 54s
Content experiments
3m 15s
6. Conversion Reports
Multichannel funnels
3m 56s
Default attribution models
5m 40s
Create a custom attribution model
2m 59s
Conclusion
Next steps
1m 17s
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در این دوره آموزشی طراحی وب را در قالب بیش از 72 ساعت آموزش تصویری فارسی فرامیگیرید.
در این دوره HTML5 | CSS3 | Javascript | Jquery | Ajax | Bootstrap4 | PHP | MYSQL | SQL Server | Wordpress آموزش داده می شود.
تمامی مباحث از مقدماتی تا پیشرفته آموزش داده می شوند و شرکت کنندگان دوره به مدت نامحدود پشتیبانی می شوند.
برای اطلاعات بیشتر و استفاده از دوره روی لینک زیر کلیک نمایید:
حجم فایل: 337MB
این دوره زیرنویس انگلیسی دارد.
لینک های دانلود: (Download Links)
موضوع: آموزش Google Analytics آموزش سرویس های گوگل آموزش های لیندا | Lynda Tutorials
تگ ها: Google Analytics 2017 آموزش Google Analytics 2017 فیلم آموزش Google Analytics 2017
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