در این آموزش تصویری با اصول کسب و کار آشنا می شوید. این دوره نحوه بازاریابی ، اصول بودجه‌ بندی سرمایه‌ ، جنبه های مالی ، مدیریت اطلاعات و نحوه افزایش فروش محصولات را مورد بررسی قرار می دهد.

این دوره آموزشی محصول موسسه Lynda است.

سرفصل های دوره:

  • مبانی کسب و کار
  • آشنایی با اهداف کسب و کار
  • انواع مختلف کسب و کار
  • نحوه خدمات
  • نحوه توسعه خدمات و سرویس ها
  • توسعه تصمیم گیری ها
  • تضمین کیفیت محصولات
  • نحوه فروش محصولات
  • نحوه بازاریابی و فروش محصولات
  • نحوه سرمایه گذاری مناسب
  • نحوه بودجه بندی صحیح
  • افزایش سرمایه
  • نحوه مدیریت تیم ها
  • نحوه ایجاد انگیزه
  • مدیریت روابط کارکنان
  • توسعه و مدیریت روابط مشتری
  • مدیریت داده های مشتری
  • مدیریت نام تجاری
  • کار با امور مالی
  • آشنایی با فرآیندهای کسب و کار
  • نحوه مدیریت منابع
  • کار با عرضه و تقاضا
  • و…

عنوان دوره: Lynda Business Fundamentals
مدت زمان: 2 ساعت و 25 دقیقه
نویسنده: Eddie Davila


Lynda Business Fundamentals

Eddie Davila
2h 25m Appropriate for all

Learn the foundational concepts underlying all businesses, small to large. ASU professor Eddie Davila covers all the basics, explaining concepts such as business goals, stakeholders, profits, and various types of businesses. He then outlines what you need to think about if you were to start your own business, such as determining what your product or service will be, making and delivering your product or service, and funding your business.
He also reviews the basics of the people side of business: managing employees and developing customer relationships. Last, he covers the financial and information management aspects of business and provides a basic explanation of economics, so that you can understand the relationship of your business to the bigger picture.
This course qualifies for 2.25 Category A professional development units (PDUs) through, PMI Registered Education Provider #4101.

1m 57s
1m 57s
1. Business Basics
27m 5s
What are the goals of business?
3m 17s
Understanding profit
4m 1s
Who are your stakeholders?
4m 39s
What are your resources?
4m 4s
Different types of business organizations
5m 20s
Example: How a company grows
5m 44s
2. Determining Your Product or Service
10m 54s
Designing with cross-functional teams
3m 15s
Developing a product or service
4m 45s
Making profit-related decisions during development
2m 54s
3. Making and Delivering the Product or Service
13m 19s
Buying the materials
4m 47s
Manufacturing and quality assurance
4m 27s
Transportation and logistics
4m 5s
4. Selling the Product or Service
10m 26s
Knowing your market
3m 11s
Reaching your market
4m 8s
Marketing and selling
3m 7s
5. Funding Your Business
12m 14s
How much funding does your business need?
3m 57s
Raising capital
4m 36s
What to do with sales revenues
3m 41s
6. Leading and Managing People
16m 40s
Recruiting, hiring, and training employees
4m 41s
Measuring, motivating, and promoting employees
4m 11s
Managing employee relationships
4m 20s
Ending employee relationships
3m 28s
7. Developing and Managing Customer Relationships
12m 9s
Managing customer data
4m 21s
Creating and managing your brand
4m 9s
Planning for the future
3m 39s
8. Understanding Your Finances
16m 43s
Defining accounting
4m 1s
Understanding assets, liabilities, and owner's equity
2m 53s
Understanding income statements
5m 4s
Understanding financial ratios
4m 45s
9. Information Systems
10m 38s
Understanding business processes
3m 52s
Managing your resources
2m 24s
Making better decisions
4m 22s
10. The Economy
11m 20s
Role of economics
2m 43s
Supply and demand
4m 4s
Everyday economics
4m 33s
2m 15s
2m 15s