Lynda_Content_Marketing_Blogs

در این آموزش تصویری با بازاریابی محتوا (Content Marketing) با وبلاگ نویسی آشنا می شوید.

این دوره آموزشی محصول موسسه Lynda می باشد.

سرفصل های دوره:

  • تعریف بلاگ نویسی برای کسب و کار
  • آشنایی با مزایای وبلاگ نویسی
  • طراحی و توسعه وبلاگ
  • انتخاب پلت فرم وبلاگ نویسی
  • ایجاد محتوا در وبلاگ
  • آموزش وبلاگ داخلی و خارجی
  • نوشتن یک پست جدید در وبلاگ
  • انتخاب تصاویر وبلاگ
  • بارگذاری یک وبلاگ به وردپرس
  • ارتقای وبلاگ
  • کار با اهرم ها
  • و…

عنوان دوره: Lynda Content Marketing: Blogs
مدت زمان: 1 ساعت و 5 دقیقه
نویسنده:  Dayna Rothman

توضیحات:

Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts.
Start now and learn how to connect with customers and market your business online with great blog content.
Topics include:
The benefits of blogging
Choosing a blogging platform
Designing a blog
Working with contributors
Writing blog posts
Promoting a blog
Measuring the performance of a blog
Introduction
1m 14s
Welcome
1m 14s
1. Defining Blogging for Business
3m 16s
Defining and understanding the importance of blogging for your business
59s
Understanding the benefits of blogging
2m 17s
2. Designing and Developing Your Blog
12m 32s
Choosing a blogging platform
4m 52s
Designing your ideal blog
7m 40s
3. Creating Your Blog Content
34m 10s
Determining your content cadence and mix
5m 37s
Leveraging internal and external blog contributors
7m 49s
Writing a blog post
7m 20s
Choosing your blog images
3m 19s
Loading a blog into WordPress
10m 5s
4. Promoting and Measuring Your Blog
13m 22s
Promoting your blog
4m 3s
Leveraging influencers
4m 32s
Measuring your blog
4m 47s
Conclusion
59s
Next steps
59s

حجم فایل: 139MB