در این آموزش تصویری با مبانی طراحی لوگو آشنا می شوید. در این دوره نحوه بهبود فرایند طراحی ، پاسخ به مشتریان ، نحوه افزایش کسب و کار ، تعیین محدوده کار و انتخاب نام تجاری مناسب را خواهید آموخت.
این دوره آموزشی محصول موسسه Lynda است.

سرفصل های دوره:

  • طراحی لوگو چیست؟
  • آشنایی با client
  • تعیین محدوده کار
  • کار با درخواست های ممیزی
  • کار با پروژه CSI
  • مقدمه ای بر پروژه CSI
  • کار با پروفایل مشتریان
  • توسعه نام تجاری
  • نحوه ارتباط قوی با مشتری
  • ایجاد لوگو برای AdnyL
  • کار با فرآیند طراحی
  • معرفی فرایند طراحی
  • ویژگی لوگو خوب
  • معرفی Typography
  • استفاده از Comps
  • نحوه به اشتراک گذاری داده ها
  • جمع‌آوری بازخورد‌ها و نظرات مشتریان
  • نحوه تغییر مسیر پروژه اجرایی
  • نحوه راه اندازی پروژه
  • مدیریت نام تجاری
  • و…

عنوان دوره: Lynda Foundations of Logo Design
مدت زمان: 2 ساعت و 34 دقیقه
نویسنده: Von Glitschka


Lynda Foundations of Logo Design

Von Glitschka
2h 34m
Appropriate for all

Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.
Topics include:
Gauging client perceptions
Determining the scope of work
Quoting a project
Profiling the client
Developing a brand name
Isolating design directions
Crafting a visual identity
Pitching your work
Presenting brand systems
Handling a change of course
Making style guides
Developing a brand narrative

6m 4s
1m 11s
What is logo design?
4m 20s
Using the exercise files
1. The Client
21m 37s
The client introduction
1m 5s
Gauging perceptions
9m 21s
Determining scope of work
2m 19s
Auditing a request
2m 46s
Quoting a project
4m 22s
Establishing terms and agreements
1m 44s
2. Project CSI
15m 12s
An introduction to Project CSI
1m 49s
Profiling clients via customer creative briefs
3m 27s
Asking follow-up questions
2m 16s
Developing a brand name
3m 23s
Communicating through mood boards
1m 46s
Slow-boiling ideas
2m 31s
3. Exploratory Process
20m 43s
Exploratory process intro
2m 32s
Concepting methods: Shape association
3m 37s
Picking appropriate styles
3m 16s
Ideation through sketching
2m 9s
Isolating directions
1m 56s
Challenge scenario: Create a logo for Adnyl
1m 42s
Solution: Author logo for Adnyl
5m 31s
4. The Design Process
33m 8s
Design process introduction
1m 42s
Refining and removing the guesswork
2m 41s
Creative craftsmanship
2m 10s
Good logo attributes
5m 46s
Crafting a visual identity: Typography
8m 24s
Crafting a visual identity: Color
5m 13s
Crafting a visual identity: Shape, form, and details
5m 8s
The fresh eyes effect
2m 4s
5. The Pitch
9m 58s
Pitching your work
Using close-to-final comps
1m 37s
Presenting brand systems
2m 5s
Sharing a vision
2m 55s
Writing a design rationale
2m 28s
6. Gathering Feedback
17m 48s
Client feedback
No Frankensteining
2m 16s
What to do when a client rejects your design
3m 12s
Design batting average
3m 6s
Using persuasion techniques
3m 53s
When a project changes course
2m 10s
Island of Misfit Logos
2m 15s
7. The Launch
10m 26s
Launching a visual identity
Style guides made simple
3m 33s
Developing a brand narrative
2m 35s
Managing a brand
3m 45s
8. Staying Inspired
18m 55s
Inspiring logo designers
3m 16s
Luke Bott
2m 2s
Paul Howalt
2m 2s
Carlos Fernandez
1m 26s
Tim Frame
2m 3s
Joe Bosack
3m 13s
Art Chantry
2m 25s
Sonia Greteman
2m 28s
Next steps