این دوره نحوه افزایش سرمایه اولیه را برای یک کسب و کار آموزش می دهد. در این آموزش تصویری رسیدن به اهداف در کسب و کار ، نحوه جذب مشتریان ، شناسایی ذینفعان کلیدی و نحوه برآورد سرمایه را می آموزید. در ادامه نحوه ساخت طرح مناسب برای کسب و کار ، استفاده از منابع مالی ، کار با crowdfunding و نحوه بودجه بندی مناسب را نیز پوشش می دهد.

این دوره آموزشی محصول موسسه Lynda است.

سرفصل های دوره:

  • بررسی کسب و کار
  • نحوه سرمایه گذاری های موفق
  • نحوه به اشتراک گذاری داده ها
  • نحوه افزایش سرمایه
  • نحوه بازاریابی موفق
  • آشنایی با سرمایه گذاران
  • نحوه برآورد سرمایه
  • کار با منابع مختلف سرمایه
  • کار با رویدادها
  • نحوه بودجه بندی
  • کار با وظایف صاحبان سهام
  • نحوه استفاده از منابع مالی
  • کار با گزینه های بودجه
  • نحوه استفاده از Crowdfunding
  • نحوه کسب بودجه
  • نحوه گرفتن وام
  • تامین امنیت برای سرمایه گذار
  • نحوه کار با سرمایه گذاران
  • آشنایی با مراحل سرمایه گذاری
  • و…

عنوان دوره: Lynda Raising Startup Capital
مدت زمان: 1 ساعت و 44 دقیقه
نویسنده: Rudolph Rosenberg


Lynda Raising Startup Capital

Rudolph Rosenberg
1h 44m
 Appropriate for all

Entrepreneurs need capital to achieve their business goals and meet significant milestones, whether they're launching a new product, acquiring key customers, or reaching a revenue goal. In this course, author and entrepreneur Rudolph Rosenberg provides an overview of the main avenues to raising capital (such as crowdfunding, angel investors, venture capital, and more), identifies the key stakeholders, and shows the best ways to market your project and ask for funding.
Topics include:
Estimating the capital you need
Understanding the four big sources of capital
Valuing your business
Making a business plan
Using your own funds
Limiting your personal liability
Making crowdfunding a part of your strategy
Borrowing from friends and family
Working with angel investors and VC firms

1m 28s
What you should know before watching this course
1. Overview of Business Funding
14m 17s
Why do companies look for capital?
3m 33s
Looking at different entrepreneurs, companies, and strategies
2m 45s
How risky is it to share your idea?
4m 22s
It takes time to raise capital
Why raising capital is not the only marker of success
1m 45s
Marketing your project
2. Raising Capital
14m 12s
Understanding who your investors are
2m 2s
Estimating the capital you need
1m 21s
The big four sources of capital
4m 20s
Raising capital all at once or step by step
3m 39s
A common sequence of events
2m 50s
3. Making Initial Funding Determinations
13m 9s
What should you include in a business plan
4m 29s
What is valuation?
2m 40s
Organizing milestones
2m 46s
Understanding debt and equity investing
3m 14s
4. Using Your Own Funds
6m 17s
Limiting your liability
2m 44s
Using your own funds
1m 26s
High-liability funding options
2m 7s
5. Using Crowdfunding
11m 12s
What is crowdfunding?
2m 13s
Understanding the entrepreneur-backer relationship
4m 17s
Making crowdfunding part of your strategy
2m 57s
Where to go from here: Using crowdfunding
1m 45s
6. Borrowing from Friends and Family
13m 54s
Borrowing money from friends and family
5m 19s
Securing investor debt
4m 50s
Getting loans from the Small Business Administration (SBA)
3m 45s
7. Using Angel Investors
6m 27s
Getting to know angel investors
2m 56s
Why raise through angel investors?
1m 33s
Where to go from here: Using angel investors
1m 58s
8. Using Venture-Capital Firms
20m 41s
Understanding how venture-capital firms are organized
4m 46s
The investment phase
2m 47s
Participating in company management
1m 38s
Cashing out
2m 45s
The VC mindset
6m 25s
Where to go from here: Using venture-capital firms
2m 20s
3m 6s
Starting your search for capital
3m 6s