Lynda_SEO_for_Ecommerce

در این آموزش تصویری با SEO برای تجارت الکترونیک آشنا می شوید. این دوره استراتژی های بهینه سازی وب سایت و تکنیک هایی برای تجارت الکترونیک را مورد بررسی قرار می دهد. در ادامه راه اندازی ساختار سایت ، نحوه استفاده از جستجوگرها و نحوه وبلاگ نویسی برای SEO را آموزش می دهد.
این دوره آموزشی محصول موسسه Lynda است.

سرفصل های دوره:

  • بهینه سازی موتور جستجو (SEO)
  • تجارت الکترونیک چیست؟
  • چگونگی تاثیر SEO
  • کار با کلمات کلیدی
  • بررسی ساختار صفحه
  • کار با لینک های داخلی برای کار با موتورهای جستجو
  • نحوه به اشتراک گذاری فایل ها
  • استفاده از جستجوگرها
  • نحوه افزایش سرعت وب سایت
  • پیاده سازی صفحات وب
  • استفاده از وبلاگ نویسی برای جستجوگرها
  • قابلیت استفاده بر SEO
  • استفاده از Optimizely
  • استفاده از Google Analytics
  • کار با ابزار heatmapping
  • و…

عنوان دوره: Lynda SEO for Ecommerce
سطح: مقدماتی
مدت زمان: 2 ساعت و 4 دقیقه
نویسنده: Steve Harris

توضیحات:

SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content. He also introduces on-page optimization strategies, such as implementing breadcrumbs and product reviews and using tracking tools to measure your performance.
Topics include:
How SEO affects the buying process
Researching customers, keywords, and competitors
Using simple and long tail keywords
Eliminating duplicate site content
Using rich media
Designing landing pages to drive engagement
Blogging for SEO
A/B testing with Optimizely
Measuring traffic with Google Analytics

Introduction
2m 48s
Welcome
1m 11s
What you should know before watching this course
1m 37s
1. Understanding Search Engine Optimization (SEO)
12m 11s
What is SEO for ecommerce?
2m 12s
Understanding on-page vs. off-page SEO
2m 0s
The importance of usability
3m 11s
Exploring how SEO affects the buying process
2m 35s
Setting expectations and establishing realistic goals for your SEO results
2m 13s
2. Researching Your Customers
13m 15s
Understanding exactly who your customer is
2m 11s
Creating buyer personas
2m 25s
Using simple and long tail keyword searches
1m 57s
Getting the most out of keyword research
3m 48s
Carrying out competitor research
2m 54s
3. Auditing for Site Usability and Structure
21m 6s
Harnessing page titles and meta information
5m 5s
Exploring page structure: Headings, copy, and images
4m 12s
Crafting internal links to help search engines explore your site
3m 34s
Earning inbound links to raise your ranking
4m 11s
Creating page URLs that are easy to understand and share
4m 4s
4. Utilizing SEO Best Practices
27m 7s
Eliminating duplicate content so your site doesn't get penalized
3m 28s
Retaining search rankings despite the deletion of pages
4m 25s
Avoiding unnatural keyword usage
5m 2s
Using rich media to promote your SEO results
4m 20s
Minimizing your website loading speeds
5m 4s
Correlating your SEO efforts to sales or other quantitative measures
4m 48s
5. Implementing On-Page Optimization
18m 10s
Aligning your domain name with your target audience
3m 39s
Designing your landing page to drive deeper engagement
2m 48s
Optimizing your product pages via breadcrumbs, pages titles, and social links
3m 15s
Using blogging for SEO
2m 22s
Implementing customer reviews to boost SEO scores
2m 59s
Understanding how mobile usability affects SEO
3m 7s
6. Incorporating Measurement and Optimization Tools
28m 19s
Using Optimizely for A/B testing
6m 58s
Harnessing Google Analytics to better understand site visitors
3m 43s
Employing heatmapping tools to measure and monitor page usage
6m 45s
Using mouse tracking tools to identify sticking points
6m 6s
Applying Moz for larger scale sites
4m 47s
Conclusion
1m 34s
Next steps
1m 34s

حجم فایل: 358MB