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آموزش استراتژی UX برای طراحی تبدیل
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The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series),...
The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.
Master what conversion means for UX designers and why they must optimize their products
Discover the Funnel Matrix Tool and the six stages of customer engagement
Learn about online conversion actions that turn 1st time customers into repeat customers
Explore the use of customer landing page experiments for testing value propositions
Deconstruct a landing page experiment that yielded a 74% conversion rate
Become adept at understanding the analytical metrics used in e-commerce
Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title UX Strategy: How to Devise Innovative Digital Products that People Want; and has an extremely interesting bio on Wikipedia.
Release Date: January 2017
Introduction to Designing for Conversion
Who Should Study UX Strategy and About Instructor Jaime Levy
Overview of Designing for Conversion
Explanation of Tenet 4: Killer UX Design
Designing for Conversion and Growth Hacking
Rocking the Funnel Matrix
Using the Funnel Matrix Tool
The Vertical Axis of the Funnel Matrix
The Horizontal Axis of the Funnel Matrix
Conducting Landing Page Experiments
What the Hell is a Landing Page?
How to Create a Landing Page and an Online Ad Campaign
Case Study of a Successful Landing Page Experiment
Designing for Conversion Recap
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