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آموزش بازاریابی و توسعه کسب و کارهای کوچک با Youtube

دسته بندی ها: سرویس های اینترنتی ، آموزش های یودمی (Udemy) ، آموزش طراحی وب ، آموزش تجارت الکترونیک (E-Commerce) ، بازاریابی یوتیوب (YouTube Marketing) ، آموزش بازاریابی

در این آموزش تصویری با اصول بازاریابی و توسعه کسب و کارهای کوچک با Youtube می شوید. یوتیوب برای بازاریابی های اینترنتی و استراتژی های تبلیغاتی برای افزایش ترافیک در وب سایت یا کسب و کار آنلاین مورد استقبال کاربران قرار می گیرد. این دوره انواع کانال های یوتیوب ، نحوه انتخاب نام های تجاری ، دریافت ترافیک برای وب سایت را می آموزید. این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

  • یوتیوب چیست ؟
  • کار با کانال ها
  • نحوه انتخاب کانال
  • کار با لیست ها
  • ایجاد یک حساب Google
  • معرفی Fiverr برای کانال
  • تنظیمات صفحه در یوتیوب
  • معرفی لیست شبکه های معمولی در یوتیوب
  • کار با شبکه برای کانال
  • بهینه سازی موتورهای جستجو
  • رتبه بندی ویدیوها در یوتیوب
  • یافتن کلمات کلیدی برای فیلم ها
  • نحوه بهینه سازی SEO
  • بهینه سازی برچسب ها برای SEO
  • نحوه تجزیه و تحلیل در کانال یوتیوب
  • رسانه های اجتماعی چیست ؟
  • ارسال و ویرایش فیلم ها در توییتر
  • نحوه سفارش ریز عکسها در Fiverr
  • و...

عنوان دوره: Udemy Youtube: Marketing and Promotion For Small Businesses Online مدت زمان: 4 ساعت نویسنده: Robin Haneyتوضیحات:

Youtube marketing and proven promotional strategies to increase traffic to your website or online business.
If you are looking to have a presence online your going to want to have a Youtube Channel.
If you are a film maker or want to get into making videos you want have a Youtube channel.
If you want to make a living on Youtube, you want to get this course.
In this course I am going to show you how you can take a Youtube channel, build it up from nothing and make it into a successfully property online that will promote your business and make you money as well.
With this course you will be able to get your brand and content in front of millions of people are get traffic to your website as well as convert watchers to become subscribers and fans of your business.
This course is primarily for people looking to promote their business on Youtube as well as anyone who wants to get started on Youtube and make a living off of the platform. Although it takes time to build out a Youtube channel, I will show you the best methods to get you ranking your videos at the top of YouTube's search results in no time.
What are the requirements?
just a desire to learn and implement what I teach in the course
What am I going to get from this course?
Over 53 lectures and 3.5 hours of content!
Make Money From Your Youtube Videos
Build a successfull channel online
Learn how to SEO optimize their channel and videos
How to rank videos high in Youtube Search Listings
How to build traffic to their videos
How to create a successful business on Youtube
What is the target audience?
anyone who wants to learn how to make money on youtube
anyone who wants to increase their brand presence on the web
anyone with a youtube account
anyone who likes to work with video and film

Section 1: Introductory To The Course Lecture 1 Introductory To The Course Outline Preview 03:23 In this video of my Youtube course we are going to go over the course outline so that you can get a general idea of what to expect in terms of content for this course. Watch this video if you are interested in learning what I will be covering throughout this course. Lecture 2 What Is Youtube? Preview 03:45 Youtube is a very popular video social media website. Throughout this course I will be showing you how to take a channel and grow it so that you can build out your business, expand your presence and most importantly make money off of YouTube. In this lesson you will learn what exactly Youtube is if you are not already familar with the website. Section 2: Getting Your Youtube Channel Up and Running Lecture 3 An Example Of an Established Channel Preview 04:47 Let's go over what an established channel on Youtube looks like. We will be using my channel as a reference point for stats and analytics, and you can look over it if you need a general idea of what a Youtube channel can look like once it has been built out. I have included a link to the channel if you want to look over anything as well. Lecture 4 How To Pick a Niche For Your Channel Preview 05:04 In this lecture we are going to discuss how to pick a niche for your channel. It is a good idea to have a theme and general idea already for your videos before you actually create your channel, and you will find out why in the next few cideos. Lecture 5 A Big List Of Topic and Niche Ideas For Your Youtube Channel Preview Here is a giant list of topic and niche ideas for creating a Youtube Channel. Lecture 6 How To Create a Google Account Preview 02:50 In order to make a Youtube Channel you are going to need to create a Google account first. In this lecture I am going to go over the simple process of creating a Google account and getting one set-up within minutes! Lecture 7 How To Create Your First Youtube Channel Preview 05:42 Creating your first Youtube channel is a big step but it doesnt have to be a hard one! Here, I am going to walk you through the process of getting your channel online and live. Lecture 8 How To Get Channel Art For Your Youtube Channel 11:27 It's important that your channel looks fresh and when people land upon it they are going to want to know exactly what your channel is about. I generally will hire a graphics designer to do the work for me as I have no idea how to do that kind of stuff ;). In this video I will show you how to use Fiverr to get a great youtube background for a very good price! Lecture 9 Fiverr Gigs For Channel Art Backgrounds Working from the previous video here is a list of a few gigs I recommend you check out on Fiverr for getting your YouTube background created. Lecture 10 Let's Go Over Your Youtube Channel's Settings Page 14:20 Right, so we got your Youtube channel all set-up and created but there are still some things we need to do on the back-end before we can start exploring video creation and other things. So let's go over a few tweaks and fixes that we need to make on our channel first. Lecture 11 Please Leave Me Feedback On The Course Thank you for being a part of the course! If you could please leave me feedback or a review I would really much appreciate it :) Section 3: Copyright Information Lecture 12 How Do I keep my channel in good standing on Youtube? Preview 04:33 Keeping your channel in a good standing is very important on Youtube. In this video we will talk all about copyright and other problems that can start occuring when you monetize your videos. Lecture 13 Why a Network Partnership Can Be Good For Your Channel 05:22 A network partnership can open all kinds of new opportunities for your YouTube channel, however a network partnership is not right for everyone. In this lesson we wil discuss what types of partnerships are the best and who can benefit the most from a YouTube partnership deal. Lecture 14 List of Common Networks On Youtube To Partner With Here is a list of a bunch of different networks out there that you can partner with on YouTube. If you have a network or know of a good network that is not listed here please let me know and I will add it to the list. Lecture 15 How To Get a Network Partnership For Your Channel 03:04 Alright so you now know what a YouTube partnership is and how it can benefit you but how do you get one? This is what I will show you how to do in this lesson. Section 4: Search Engine Optimization On Youtube Lecture 16 Introductory To Search Engine Optimization Preview 03:18 Search Engine Optimization is by far the most important thing when it comes to getting traffic to your YouTube channel and all of your videos. In this quick lesson we will briefly talk about what seo is and how you can benefit from practicing good seo techniques on your YouTube channel and videos. Lecture 17 Factors That Rank a Youtube Video in Google's/Youtube's Search Results Preview 03:33 The following video is going to give you a general idea of what the most important factors are when it comes to ranking videos high in Youtube and Google's search results. Lecture 18 The Number one Factor for Ranking Your Videos High in Youtube Search 04:13 In this lecture I will explain why audience rentation and watch time are the most important factors when it comes to ranking videos in youtubube and Google search. Lecture 19 How To Find Keywords For Your Videos To Target 07:08 Finding keyword for your videos is important because you want to use keywords that you know people are already searching for so you can guarentee your videos will bring in organic traffic. In this lecture we will go over some really effective ways of finding good quality keywords to target in your YouTube videos. Lecture 20 How To Upload a Video To Youtube 03:08 In this lesson I am going to teach you how easy it is to upload a YouTube video to your channel. Lecture 21 How To Write SEO Optimized Title Tags For Videos 04:55 Writing your title tags for your YouTube videos is very important and you want to make sure that you are doing this correctly. I will show you exactly how to do that in this video. Lecture 22 How To Write a SEO Friendly Desctriptions 02:51 Just as important as SEO optimized titles, your YouTube video descriptions are important as well. Lecture 23 How To Write SEO Optimized Tags For Your Videos 02:55 Picking tags for your videos doesn't have to be all that complicated, in fact its pretty easy to do and here I will show you how to pick great tags for your YouTube videos hassle free. Lecture 24 The Importance Of Youtube Playlists To Increase Views and SEO Traffic 04:18 Youtube playlists are effective for increasing watch time on your channel as well as ranking videos higher in search engine results. Lecture 25 How To Use Your Analytics To Get More Views and SEO Optimize Your Videos 08:11 Effective use of analytics on your YouTube channel can increase your traffic to your videos tremendously. Lecture 26 How To Add Your Google Analytics Tracking Id To Your Channel 03:11 In this lesson I will show you how you can add your Google Analytics ID to your YouTube channel and why it is benefical that you do this. Quiz 1 Youtube SEO Quiz 3 questions Section 5: Creating Content and Videos For Your Channel Lecture 27 Invest In a Good Camera and Microphone Preview 04:28 It is important that you eventually invest in a high quality microphone and camera if you wish to build a large following on Youtube. Lecture 28 Common Types of Editing Programs 04:18 In order to make your videos appear professional you are going to need a video editing program. There are many different kinds of editing programs out there and they all work very well. Lecture 29 Introductory To Sony Vegas 05:20 The video editing program that I use is called Sony Vegas. In this lesson I am going to show you how I use Sony Vegas to do some simple editing when I create my Udemy courses and Youtube Videos. Lecture 30 Introductory To Open Source Broadcaster 12:38 Open Source Broadcaster is the actual program I use to record my screen and my audio. It is a little bit complicated to set up but afterwards you can do some pretty cool stuff with it once you get it going. Section 6: Using Social Media To Grow Your Channel and Get More Views Lecture 31 What Is Social Media? Preview 00:58 We can use Social Media to help grow our presence online and start getting our content out there. Websites such as Twitter, Facebook, and even Youtube are considered social media websites. Lecture 32 How To Share Your Videos Using Hootsuite Preview 03:56 Hootsuite is a great program to help get your content out there. Lecture 33 Posting Your Videos On Twitter 05:31 Any video you create you are going to want to publish to your Twitter feed so that your followers can see your videos as well as anyone searching for your hastags that you use in your tweets. Lecture 34 Posting Your Videos To Google Plus Communities 07:28 A very underrated way of sharing your videos is with Google Plus. Google plus has a lot of smaller communities that make it really easy to get your videos out there. Lecture 35 Setting Your Social Links and Branding To Appear in Your Video Descriptions 04:46 We can set up your social links and profile to automatically be added to your video descriptions as soon as your video is uploaded which will save you a lot of time in the long run! Section 7: Monetizing Your Youtube Channel and Making Money Lecture 36 Different Ways You Can Make Money Off Of Your Youtube Videos Preview 03:08 Lecture 37 How To Monetize and Set-up Google Adsense on Your Channel 03:45 Lecture 38 How To Make Money With Affiliate Marketing and Youtube 05:47 Lecture 39 How To Use Fiverr To Make Extra Cash From Your Youtube Videos 04:00 Section 8: Growing an Audience and Your Channel On Youtube Lecture 40 How To Captivate Your Audience? Preview 02:44 Captivated your audience is very important, you want to draw in their attention from the start and hold it throughout the video if you can. In this lecture I will show you some quick tips you can use to keep your viewers watching your content. Lecture 41 Where To Get a Brand-able Intro For Your Channel 04:14 A brandable video intro is perfect for establishing your brand online. We can use fiverr to get a nice intro for our channel. Lecture 42 Why Subscribers Are Key To Your Success On Youtube 02:40 Subscribers are key if you want to have long term success on Youtube. This is why growing your subscriber base should be your number one priority at all times. Lecture 43 How To Get More Subscribers On Youtube 06:30 In this lecture I am going to show you some practical ways of increasing your subscriber base over time. Lecture 44 The Importance Of a Weekly Schedule For Your Channel 04:44 Scheduling content on a weekly basis will keep your fans happy and engaged as well as increase your exposure and views. Try to make a plan that you can stick to up will also allow you to create as much content as possible. Lecture 45 The Importance Of Thumbnails For Your Videos 01:17 Sometimes just having a strong title can lure people in but having a great thumbnail will always help as well. Lecture 46 How To Order Thumbnails For Your Channel On Fiverr 02:14 Fiverr is a great way for you to get nice looking thumbnails at a very good price. Lecture 47 Setting Up a Brandable Watermark For Your Videos 03:40 Youtube gives us a nice little option that allows us to add a brandable watermark to our videos to increase our subscriber base. Section 9: How To Include Call To Actions (CTA) Into Your Videos Lecture 48 How Do We Get People To CLICK and ACT on our videos? Preview 03:15 It is inportant that we include CTA (Call to actions) in our videos in order to get people to perform an action. Lecture 49 Outro Templates For Getting More Subscribers 03:30 Outro templates can be added to your videos in order to get people to view your other content or subscribe to your videos. It also looks very professional as well. Lecture 50 List of Fiverr Gigs For Good End slates Here is a small list of great fiverr gigs for getting outro templates for your channel Section 10: Conclusion Lecture 51 It takes a Lot Of Hard Work and Patience To Make This Work Creating content on Youtube can be tough, hang in there it takes a lot of hard work in order to make this stuff work. Lecture 52 Let me Evaluate Your Youtube Channel Post your channel here and I will check it out and give you any tips I can in order for you to improve. Lecture 53 Get My Other Courses For Only 5 Bucks Each!

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Udemy Youtube Marketing and Promotion For Small Businesses Online

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