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آموزش پیشرفته Google AdWords
در آموزش های قبلی Google AdWords آشنا شدید.(این صفحه)
این دوره آموزشی از شرکت Lynda مباحث حرفه ای مربوط به Google AdWords را به شما آموزش می دهد.
سرفصل های دوره آموزشی:
- معرفی دوره
- استفاده از (My Client Center (MCC
- استفاده از AdWords scripts
- استفاده از AdWords Editor
- استفاده از Actionable Reports
- و ...
لیست سرفصل های دوره آموزشی:
Ready to take the next step with AdWords? David Booth presents tips and tricks used by expert practitioners at his company Cardinal Path to improve their AdWords account management, organization, and reporting skills. First, you'll see different ways to use AdWords' labels, filters, and automated rules to improve visibility into your accounts. Agencies and freelancers managing multiple accounts will love learning how to use the My Client Center (MCC) features of AdWords—which provide a unified view of all your accounts in one place. Next, you'll learn how to save tremendous amounts of time with the AdWords Editor, where you can perform bulk edits, get rid of duplicate keywords, and create new campaigns extremely efficiently. Plus, you'll learn about the Auction Insights data, which will help you see how you stack up vs. the competition. Last, we'll dive into AdWords scripts and useful analytics and custom reports for evaluating Quality Score, attribution, and other key metrics and components of your AdWords account.
Introduction 46s Welcome 46s 1. Improving Account Management 24m 31s Saving time and confusion with labels 3m 29s Focusing on what's important with automated rules 4m 41s Using filters to focus on what matters most 2m 52s Using shared budgets 3m 20s Using the My Client Center (MCC) 3m 52s Using AdWords scripts 6m 17s 2. Using the AdWords Editor 15m 34s Getting started with the AdWords Editor 2m 49s Saving yourself with account backups 1m 50s Addressing duplicate keywords 2m 7s Building new campaigns and ad groups at lightning speed 4m 15s Saving time with bulk edits 4m 33s 3. Using Actionable Reports 15m 32s Knowing where you stand with Auction insights 3m 15s Measuring AdWords with Google Analytics 6m 55s Identifying the real impact of AdWords with the Multi-Channel Funnels reports and attribution models 5m 22s Conclusion 31s
عنوان دوره: Lynda - Advanced Google AdWords Tips and Tricks حجم فایل: 121MB
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