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آموزش Google Analytics

دسته بندی ها: آموزش Google Analytics ، سرویس های گوگل ، آموزش های لیندا (Lynda) ، سرویس های اینترنتی

آموزش-google-analytics

Google Analytics سرویس قدرتمند شرکت گوگل برای مشاهده و آنالیز آمار بازدید وب سایت است.

این سرویس علاوه بر نمایش تعداد بازدیدکنندگان، موقعیت بازدیدکنندگان و .... کلمات کلیدی مختلف را آنالیز می کند و یک آمار کامل و حرفه ای در مورد وب سایت شما می دهد.

این دوره آموزشی محصول Lynda است و قسمت های مختلف Google Analytics را آموزش می دهد.

سرفصل های دوره آموزشی:

  • Web Analytics چیست؟
  • آشنایی با داده ها: میانگین، بخش، روندها، و زمینه
  • معرفی segment ها
  • اصول Google Analytics
  • استفاده از annotations  برای  make notes  در  Analytics data
  • مرور داده ها با site usage, goals,  و  ecommerce metrics
  • مدیریت user accounts  و  profiles
  • استفاده از language identification  برای  segment users
  • مرتب سازی داده ها با capabilitie
  • تجزیه و تحلیل داده ها از مرورگرهای تلفن همراه
  • لینک کردن یک حساب AdWords به گوگل آنالیز
  • استفاده از keyword reports
  • استفاده از Destination URL report  برای  identify landing pages
  • معرفی campaign tracking
  • آشنایی با زمان استفاده از Content Drilldown
  • آشنایی با Internal Site Search reports
  • آشنایی با Goal reports
  • استفاده از داده های زمان واقعی برای تجزیه و تحلیل
  • ایجاد و سفارشی کردن dashboard ها

لیست سرفصل های دوره آموزشی:

Google Analytics Essential Training
6h 0m Appropriate for all Jun 12, 2014
Viewers: 766 in 58 countries Watching now: 28

Do you want to know more about your site visitors and how your content is performing? Google Analytics is the de facto standard for web analytics and provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. In this course, Corey Koberg shows how to use Google Analytics to measure traffic, ad performance and ROI, and conversions, and understand how people use your website. This course covers the out-of-the-box functionality, from account creation to reporting fundamentals, and explains how to glean insights from the vast array of data available: from averages and segments to trends and context. Topics include: Setting up an account Installing tracking code on a site Using flow visualization to see how visitors navigate through a site Defining goals and conversions Reading the dashboard and understanding high-level metrics Performing real-time analysis Analyzing visitor and traffic source reports Tracking AdWords and other marketing campaigns Utilizing segmentation for deeper analysis Understanding the raw data and how it's collected Selecting and comparing date ranges Identifying slow-performing pages Using annotations and best practices Configuring and analyzing internal site search Working with reports Cleaning up data with inline filters Sharing data and reports

How to get the most from this course 3m 34s What's new in this update 1m 59s 1. What Is Web Analytics? 5m 19s Pitfalls of hit counting and turning data into information 3m 4s Digital analytics: A tool and a process 2m 15s 2. What Does Analytics Measure? 16m 0s Defining goals and conversions: Why do you have a website? 4m 59s Understanding data: Averages, segments, trends, and context 2m 8s Introducing segments 3m 21s Understanding Trends and context 5m 32s 3. Google Analytics Fundamentals 16m 1s How does Google Analytics work? 4m 17s Setting up a Google Analytics account 6m 6s Installing Google Analytics tracking code on a site 5m 38s 4. Google Analytics Report Fundamentals 26m 7s Understanding accounts and profile administration 8m 11s Navigating the reports and the Data Over Time chart 6m 8s Selecting and comparing date ranges 8m 18s Using annotations to make notes in Analytics data 3m 30s 5. Detailed Reports 26m 55s Comparing different ways to view data (overview, tabular, pie, bar, compare to site) 7m 59s Navigating data with site usage, goals, and ecommerce metrics 10m 18s Sorting data with inline and advanced filters 8m 38s 6. Intro to Segmentation 18m 19s Understanding the importance of segmentation in data analysis 8m 31s Slicing data with dimensions 9m 48s 7. Sharing Options 8m 33s Why share data? 1m 13s Managing user accounts and profiles 4m 41s Emailing reports 2m 39s 8. Visitor and Audience Reports 41m 0s Understanding who is visiting a site 1m 42s Analyzing location and geographic data 6m 20s Using language identification to segment users 1m 54s Differentiating new users and returning users 4m 23s Understanding visitor loyalty, recency, and engagement metrics 5m 38s Comparing data according to visits, visitors, and page views 2m 44s Sorting data by browser capabilities 6m 49s Analyzing data from mobile browsers 3m 32s Visualizing visitor navigation via Visitor Flow 7m 58s 9. Advertising Reports 33m 2s Linking an AdWords account to Google Analytics 4m 55s Identifying campaigns and segmentation options 9m 50s Using keyword reports 2m 3s Fine-tuning your match type with the Matched Search Queries report 4m 0s Optimizing traffic by time of day 2m 25s Using the Destination URL report to identify landing pages 2m 6s Identifying the best placement options for ads 2m 26s Keyword positions 5m 17s 10. Traffic Sources and Channel Reports 1h 2m Understanding where site visitors come from 5m 7s Analyzing the All Traffic Sources report 3m 41s Identifying users who were referred to your site 5m 1s Social media traffic sources 8m 57s Viewing search engine reports (overview, organic, and paid) 8m 22s Introducing campaign tracking 16m 32s Planning, creating, and logging a tracking strategy 7m 18s Tracking offline campaigns 7m 10s 11. Behavior and Content Reports 39m 44s Analyzing top content by metrics 4m 36s Sorting top content according to page title 5m 10s Understanding when to use Content Drilldown 2m 55s Exploring Behavior Flow and landing pages 7m 20s Identifying slow-performing pages with the Site Speed report 7m 49s Understanding the Internal Site Search reports 5m 26s Configuring Site Search 6m 28s 12. Conversions 31m 11s Understanding the Goal reports 5m 32s Configuring goals 13m 23s Identifying value through ecommerce reports 4m 55s Visualizing funnels with Goal Flow 7m 21s 13. Other Useful Reports 28m 30s Using real-time data for time-sensitive analysis 4m 10s Using intelligence alerts to flag important events 10m 45s Creating custom intelligence alerts 6m 39s Creating and customizing dashboards 6m 56s Conclusion 1m 14s Next steps 1m 14s

عنوان دوره: Lynda - Google Analytics Essential Training حجم فایل: 1.06GB

Lynda Google Analytics Essential Training

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