در این آموزش تصویری با مباحث مربوط به درج آگهی تبلیغاتی هوشمند در فیسبوک آشنا می شوید.

این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

  • نحوه انتشار آگهی در فیس بوک
  • نحوه مدیریت تبلیغات در فیس بوک
  • کار با ابزارها و تکنیک ها
  • کار با انواع مخاطبین
  • نحوه سفارشی کردن مخاطبان
  • کار با بازدید کنندگان وب سایت
  • نحوه سفارشی سازی مخاطبان
  • کار با ویرایشگر
  • کار با دستور Retargeting
  • نحوه گزارش گیری
  • نحوه افزایش تبلیغات در اینترنت
  • نحوه جذب کاربر
  • کار با تبلیغات موردی
  • افزایش تجارت الکترونیک
  • نحوه به روز رسانی فیس بوک
  • نحوه ردیابی مخاطبان
  • و…

عنوان دوره: Udemy Advanced Facebook Ads for Entrepreneurs And Coaches
سطح:متوسط
مدت زمان: 1 ساعت و 30 دقیقه
نویسنده: David Baer


توضیحات:

Udemy Advanced Facebook Ads for Entrepreneurs And Coaches



David Baer
1.5 Hours
Intermediate Level

Learn how to use Facebook's sophisticated ad platform tools to structure smart and effective ad campaigns.
There are now over 2 million advertisers on Facebook reaching a continuously growing audience numbering in the billions. If you are already running Facebook ads for your coaching, consulting or online business, but not getting the results you've been looking for, this course is for you. Inside, you will learn how to use Facebook's more advanced advertising features, including:
lookalike audiences
conversion tracking
Facebook Ads Are More Than Boosted Posts
While most advertisers use Facebook to boost posts and encourage clicks to their websites, Facebook's ad platform enables you to do far more than you might imagine by developing better relationships with your target audience through advertising.
This course will show you the tools to use, how to use them, and share some examples of how other advertisers are using them as well.
Course Content and Your Ad Goals
Through a series of video lectures, I demonstrate how to use Facebook's various ad platform tools, as well as how they can be leveraged in structuring successful ad campaigns. Upon completing this course, you will have the knowledge necessary to structure sophisticated, advanced-level ad campaigns using Facebook.
What are the requirements?
A basic understanding of Facebook ads, and experience having run simple Facebook ads is recommended.
What am I going to get from this course?
Understand Facebook's advanced advertising options
Create and use custom audiences for their ads
Create and deploy custom audience pixels on their websites
Create and deploy conversion tracking pixels for their ad campaigns
Ability to read and act on Facebook's ad reporting details
What is the target audience?
This course is intended to help coaches, consultants, online marketers and entrepreneurs who wish to use Facebook's advanced advertising tools more effectively in their ad campaigns.
This is not a course for first-time Facebook advertisers.

Section 1: Getting Started
Lecture 1
00:45
Lecture 2
Looking at Ads in the Facebook News Feed
03:19
Lecture 3
A Tour of the Ads Management Platform
02:33
Section 2: Facebook Ads Tools and Techniques
Lecture 4
Types of Audience Targeting
02:05
Lecture 5
Audience Insights
05:42
Lecture 6
An Introduction to Custom Audiences
02:00
Lecture 7
Custom Audiences from a List
01:13
Lecture 8
Custom Audiences from Website Visitors
02:21
Lecture 9
See Custom Audience Pixels In Action
07:24
Lecture 10
Lookalike Audiences
02:15
Lecture 11
Using Custom Audiences When You Are Running Ads
05:01
Lecture 12
DOWNLOAD: Facebook's Pixel Helper Chrome Extension
Lecture 13
The Power Editor - A Quick Look
05:41
Lecture 14
Conversion Pixels
04:57
Lecture 15
A Recipe for Advanced Retargeting
03:54
Lecture 16
Using Facebook's Ad Reporting To Fine Tune Your Targeting
05:53
Section 3: Facebook Ad Case Studies
Lecture 17
Case Studies Introduction
00:17
Lecture 18
Facebook Ad Case Study - Melanie Duncan
02:47
Lecture 19
Facebook Ad Case Study - WordStream
03:19
Lecture 20
Facebook Ad Case Study - Zillow
03:59
Lecture 21
Facebook Ad Case Study - Pay Simple
03:07
Lecture 22
Facebook Ad Case Study - Verizon Wireless Small Business
02:31
Section 4: Bonus Lectures
Lecture 23
Ecommerce Example of Conversion Tracking
06:24
Lecture 24
NOVEMBER 2015 FACEBOOK UPDATE - Extreme Advanced Targeting
19:58
Lecture 25
SPECIAL BONUS FOR MY STUDENTS