این دوره نحوه افزایش درآمد دوره ها را برای مربیان Udemy با استفاده از WordPress آموزش می دهد. این ویدئو نحوه ایجاد وب سایت حرفه ای در وردپرس ، نحوه پیاده سازی SEO ، بازاریابی در شبکه های اجتماعی و ساخت ایمیل را آموزش می دهد.
این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

  • مزایای سایت وردپرس برای بازاریابی
  • مزایای استفاده از وردپرس
  • نحوه حذف وردپرس
  • آشنایی با Dashboard
  • تنظیمات به روز رسانی  برنامه
  • نصب و فعال کردن قالب وردپرس
  • کار با پلاگین های وردپرس
  • نصب پلاگین های وردپرس
  • نحوه فعال کردن پلاگین های وردپرس
  • تفاوت بین صفحات وردپرس و پست ها
  • اهمیت بهینه سازی موتور جستجو (SEO)
  • سفارشی کردن صفحه اصلی
  • نحوه تست وب سایت
  • اضافه کردن لینک به شبکه های اجتماعی
  • نحوه تغییر تم
  • ایجاد یک منوی وردپرس
  • نحوه اضافه کردن یک آرم سفارشی
  • قرار دادن SEO بر روی وب سایت
  • نحوه بهینه سازی SEO
  • نحوه اضافه کردن XML
  • امنیت وردپرس با WordFence
  • استفاده از jetpack
  • و…

عنوان دوره: Udemy WordPress for Udemy Instructors: Increase Course Revenues
مدت زمان: 6 ساعت
نویسنده: Alton Hardin

توضیحات:

A Step-By-Step Guide for Creating a Professional WordPress Website to Effectively Market and Sell Your Udemy Courses
Are you a Udemy instructor without a web presence? Do you rely on Udemy to market and sell your Udemy courses? Are you looking to increase your instructor promotion revenues? If so, this course is for you. This course will teach you everything you need to know to create a professional WordPress website to market your Udemy courses and drastically increase your course revenues.
I have increased my course revenues by almost 40% promoting and marketing my Udemy courses on my WordPress website and I'm going to show you how to do so as well!
LEARNING AND CREATING A WORDPRESS WEBSITE IS EASY!
In this course you'll learn everything you need to know to build your WordPress website to effectively market your Udemy courses. I will teach you how to build your website step-by-step from start to finish. Throughout the course, you will follow along as I create a new WordPress website from scratch and show you how to effectively market your Udemy courses by doing the following:
Selecting a Professional WordPress Theme
Understanding and Implementing SEO in WordPress
Creating a Home Page that Converts into Sales
Creating and Utilizing Effective Udemy Marketing Images
Embedding YouTube Videos for Effective Video Marketing
Using Social Media Plugins to Perform Social Media Marketing
Creating a Newsletter Emailing List to Build Your Email Marketing List
And Much More...
WHAT YOU WILL GET OUT OF THIS COURSE
Once you complete this course, you will have the ability to create a professional WordPress website to drastically increase your Udemy course sales. You will have a full understanding of how to install and manage your new WordPress website. More importantly, you will know how to effectively leverage Internet marketing principles to promote and market your Udemy courses and associated products and services.
SO WHAT ARE YOU WAITING FOR? JOIN FELLOW UDEMY INSTRUCTORS LEARNING HOW TO CREATE THEIR OWN WORDPRESS WEBSITES & INCREASE COURSE REVENUES!
ENROLL TODAY, YOUR 100% RISK-FREE ENROLLMENT IS BACKED BY UDEMY'S 30-DAY, NO QUESTIONS ASKED, MONEY BACK GUARANTEE!
 OVER 1 HOUR OF THIS COURSE THROUGH MY 19 FREE LECTURES, JUST SCROLL DOWN BELOW AND CLICK THE BLUE  BUTTONS.
What are the requirements?
No Knowledge of WordPress or Web Hosting Is Required. Everything Will Be Covered.
All a Student Needs Is a Computer with an Internet Connection and a Desire to Learn.
What am I going to get from this course?
Over 82 lectures and 5 hours of content!
Create a Professional WordPress Website to Market Their Udemy Courses
Understand How to Leverage WordPress to Increase Instructor Promotion Revenues
Utilize Free WordPress Plugins to Provide Content, Video, Email, and Social Media Marketing Activities
Build a WordPress Website from Beginning to End from Scratch
What is the target audience?
Udemy Instructors Relying Soley on Udemy for All Course Marketing Activities
Udemy Instructors Without Their Own Website
Udemy Instructors Looking to Increase Their Own Promotional Revenues
Anyone Looking to Leverage WordPress to Perform Marketing Activities

Section 1: Course Introduction
Lecture 1	
Welcome to the Course 
00:14
In this lecture I welcome new students to the course.
Lecture 2	
Instructor Introduction 
01:52
In this lecture I introduce myself to the course.
Lecture 3	
Course Overview 
02:13
In this lecture I go over the course curriculum providing an overview of what we will be learning in this course.
Lecture 4	
Learn By Doing Approach 
01:25
In this lecture I discuss my learning by doing approach to this course.
Lecture 5	
How to Get the Most from This Course 
00:30
In this lecture I tell students how to get the most out of this course.
Section 2: Benefits of Having a WordPress Site for Udemy Marketing
Lecture 6	
The Benefits of Using WordPress to Market Yourself 
05:59
In this lecture I discuss the benefits of using WordPress to market yourself.
Lecture 7	
WordPress Empowers You to Market Yourself 
02:04
In this lecture I discuss how WordPress empowers us as Udemy instructors to market ourselves and our courses.
Lecture 8	
My Udemy Course Sales Overview 
04:55
In this lecture I discuss my Udemy course sales, showing how I have been able to increase my overall sales revenues through my own instructor promotions using my WordPress website.
Lecture 9	
WordPress Marketing Eliminates Reliance on Udemy for Sales 
04:13
In this lecture I discuss how we can use our own instructor promotions through our own WordPress website to reduce our reliance on Udemy to provide sales leads and generate revenues for our courses.
Lecture 10	
How Much Does It Cost? 
04:11
In this lecture I discuss the basic costs associated with setting up your own WordPress website.
Lecture 11	
Case Study: MicroGrinder.com Site Overview 
06:48
In this lecture I provide and overview of my website, MicroGrinder.com to show students how I am using WordPress to effectively market my Udemy courses and associated products and services to generate revenues.
Section 3: The Domain Name Registration and Web Hosting Sign-up Process
Lecture 12	
Section Introduction 
This lecture provides and overview to this section of the course.
Lecture 13	
Domain Name Best Practices 
06:56
In this lecture I discuss best practices to choosing a domain name to purchase.
Lecture 14	
The Domain Name Registration Process 
10:13
In this lecture I walk students through the domain name registration process as I purchase AltonHardin.com as my own domain name.
Lecture 15	
Signing Up for Web Hosting Services 
04:55
In this lecture I show students how to sign up for web hosting services through ASmallOrange.com.
Lecture 16	
Get Web Hosting for $1 for your 1st Month!
Lecture 17	
How to Update DNS Server Settings 
06:04
In this lecture I show students how to point their newly registered domain to the web hosting provider's domain name servers.
Lecture 18	
Section Conclusion and Student Activities 
In this lecture I provide a recap on this section and provide student activities to complete before moving onto the next section.
Lecture 19	
Student Exercise: Post Your Domain Name 
Student exercise for section 3.
Section 4: Installing WordPress
Lecture 20	
Section Introduction 
01:25
This lecture provides and overview to this section of the course.
Lecture 21	
Accessing cPanel for the First Time 
04:17
In this lecture I show student how to access cPanel.
Lecture 22	
Installing WordPress the Easy Way 
06:30
In this lecture I show students how to easily install WordPress.
Lecture 23	
Instructional Resources for Installing WordPress 
This lecture is an instructional resource guide for installing WordPress.
Section 5: Initial WordPress Set-up
Lecture 24	
Section Introduction 
01:30
This lecture provides and overview to this section of the course.
Lecture 25	
Familiarizing Yourself with the WordPress Dashboard 
02:01
In this lecture I go over the WordPress Dashboard feature.
Lecture 26	
Updating Essential Dashboard Settings 
05:40
In this lecture I demonstrate how to update essential Dashboard settings in WordPress.
Lecture 27	
Choosing, Installing, and Activating a WordPress Theme 
07:42
In this lecture I demonstrate how to find, download and activate WordPress themes.
Lecture 28	
Essential WordPress Plugins Installation List 
02:55
In this lecture I discuss the WordPress plugins we will install in this course.
Lecture 29	
Installing WordPress Plugins 
04:56
In this lecture I walk students through the process of installing our essential WordPress plugin list.
Lecture 30	
How to Activate Your WordPress Plugins 
01:06
In this lecture I show students how to activate WordPress plugins.
Lecture 31	
How to Activate the Akismet Spam Filter Plugin 
02:44
In this lecture I show students how to activate the Aksmet Spam Filter plugin.
Lecture 32	
Section Conclusion 
01:18
In this lecture I provide a recap of this section's lectures.
Lecture 33	
Student Exercise: Post Your Experience Installing & Setting Up WordPress
Student exercise for section 5.
Section 6: Understanding the Difference Between WordPress Pages and Posts
Lecture 34	
The Difference Between WordPress Pages and Posts 
03:44
In this lecture I explain the difference between WordPress pages and posts.
Lecture 35	
Demonstrating WordPress Pages and Posts 
05:08
In this lecture I do a live demonstration showing the difference between WordPress pages and posts.
Section 7: Search Engine Optimization Primer
Lecture 36	
The Importance of Search Engine Optimization (SEO) Key Words 
07:54
In this lecture I discuss the importance of SEO Key Words.
Lecture 37	
SEO Keyword Planning 
03:33
In this lecture I discuss how to perform SEO keyword planning and research.
Lecture 38	
Key Word Strategy: Realistic Goals 
In this lecture I discuss the importance of having realistic SEO target key word goals.
Section 8: Setting Up and Customizing Your WordPress Website
Lecture 39	
Section Introduction 
00:57
This lecture provides and overview to this section of the course.
Lecture 40	
Creating Your Course Marketing Images 
08:52
In this lecture I show students how to create customized Udemy course marketing images for their website.
Lecture 41	
Customizing Your Home Page with Udemy Marketing Images and Links 
11:23
In this lecture I show students how to add their Udemy course marketing images to their website.
Lecture 42	
The Importance of Testing WordPress Themes for Website Branding Purposes 
05:42
In this lecture I discuss the importance of testing WordPress themes.
Lecture 43	
Theme Selection Guideline 
In this lecture I provide some recommended guidelines on theme selection.
Lecture 44	
Adding YouTube Links to Front Page 
06:16
In this lecture I show students how to add YouTube links and embedded YouTube videos to their WordPress website.
Lecture 45	
Adding a Newsletter Mailing List Functionality to Your Website 
08:52
In this lecture I show students how to add an email list functionality to their WordPress website.
Lecture 46	
Adding Social Networking Side Bar Links 
04:38
In this lecture I show students how to easily add Social Networking links to their website.
Lecture 47	
Adding a Side Bar Advertising Widget 
10:37
In this lecture I show students how to add a side bar advertising widget to their WordPress website.
Lecture 48	
A Cautionary Note on Changing Themes 
In this lecture I provide a cautionary note on changing WordPress themes.
Lecture 49	
Creating Template Content Pages and Posts for Your Website 
09:04
In this lecture I walk students through the process of creating template pages and posts to be filled in later in the course.
Lecture 50	
Adding Content to Newly Created Pages 
10:17
In this lecture I show students how to add content to their newly added WordPress pages.
Lecture 51	
How to Create a WordPress Menu 
02:55
In this lecture I show students how to create a WordPress menu.
Lecture 52	
Adding a Blog Menu Item and New Blog Entries 
04:05
In this lecture I show students how to add a blog to their website.
Lecture 53	
How to Customize Your Theme 
01:45
In this lecture I show students how to customize their WordPress theme.
Lecture 54	
How to Add a Custom Website Logo 
04:32
In this lecture I show students how to add a custom logo to their WordPress website.
Lecture 55	
A Cautionary Note on Adding a Custom Logo 
In this lecture I provide a cautionary note on adding a custom logo.
Lecture 56	
Disabling User Comments in WordPress 
01:38
In this lecture I show students how to disable comments in WordPress.
Lecture 57	
Student Exercise: Post a Picture of Your Website 
Student exercise for section 8.
Section 9: Putting SEO To Work On Your Website
Lecture 58	
Section Introduction 
01:05
This lecture provides and overview to this section of the course.
Lecture 59	
SEO URL Optimization 
02:38
In this lecture I discuss SEO URL Optimization.
Lecture 60	
SEO Title Tag and Meta Description Optimization 
06:48
In this lecture I discuss SEO title tag and meta description optimization.
Lecture 61	
Using the All In One SEO Pack Plugin 
11:32
In this lecture I show students how to use the All In One SEO Pack Plugin for WordPress.
Lecture 62	
Adding an XML Site Map to Your Website 
02:48
In this lecture I show students how to add an XML site map to their WordPress website for SEO.
Section 10: Securing Your WordPress Website
Lecture 63	
Securing Your WordPress Website with WordFence 
07:10
In this lecture I show students how to secure their WordPress website with WordFence.
Section 11: Backing Up Your WordPress Website
Lecture 64	
How to Backup Your WordPress Website with BackWPup 
06:45
In this lecture I show students how to backup their WordPress website with BackWPup.
Section 12: Keeping Your WordPress Up-To-Date
Lecture 65	
How to Keep Your WordPress Website Up-To-Date 
04:33
In this lecture I show students how to keep their WordPress website up-to-date.
Section 13: Adding a Contact Form to Your Website
Lecture 66	
How to Setup Email Accounts in cPanel 
02:30
In this lecture I show students how to set-up email accounts in cPanel.
Lecture 67	
How to Setup a WordPress Contact Form Page in WordPress 
05:20
In this lecture I show students how to add a contact form to their WordPress website.
Section 14: Using the JetPack Plugin
Lecture 68	
How to Use the JetPack Plugin 
09:31
In this lecture I show students how to use the JetPack Plugin.
Section 15: Marketing Essential Concepts and Practices for Your New WordPress Website
Lecture 69	
Section Introduction 
00:58
This lecture provides and overview to this section of the course.
Lecture 70	
Your Value Proposition 
01:46
In this lecture I discuss the marketing value proposition.
Lecture 71	
Your Goal of Attracting Clicks 
02:00
In this lecture I discuss the goal of click-throughs.
Lecture 72	
Social Media Marketing 
01:28
In this lecture I discuss social media marketing.
Lecture 73	
Email Marketing 
02:21
In this lecture I discuss email marketing.
Lecture 74	
Video Marketing 
02:27
In this lecture I discuss video marketing.
Lecture 75	
Affiliate Marketing 
02:12
In this lecture I discuss affiliate marketing.
Lecture 76	
Content Marketing 
02:40
In this lecture I discuss content marketing.
Lecture 77	
Authoritative and Social Proof 
03:06
In this lecture I discuss how we can build our authoriative and social proof with our WordPress website.
Lecture 78	
Pricing Strategies 
05:59
In this lecture I discuss marketing pricing strategies.
Section 16: Congratulations and What's Next?
Lecture 79	
Be Patient, Be Diligent and Put Your Best Foot Forward 
01:09
In this lecture I discuss the next steps for students after completing this course.
Lecture 80	
Congratulations! 
00:25
In this lecture I congratulate students for completing the course.
Lecture 81	
Student Exercise: Post a Picture of Your Finished Site 
Student exercise for section 16.
Lecture 82	
Some Final Thoughts

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