این دوره نحوه ساخت طرح اولیه را برای برندسازی شخصی آموزش می دهد. در این آموزش تصویری نحوه کار با LinkedIn Twitter ، Facebook ، Excel و PowerPoint را می آموزید. در ادامه نحوه توسعه کسب و کار ، موقعیت یابی سازمان ، انتخاب نام تجاری مناسب و … قرار می دهد.
این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

  • نحوه پشتیبانی از ساختار برنامه
  • مزایای کلیدی داشتن یک مربی
  • نحوه کسب دانش تخصصی
  • نکات و ترفندها برای برندسازی
  • نحوه طراحی وبلاگ
  • نحوه آمادگی برای مصاحبه
  • ایجاد یک PDF
  • راه های بهتر صحبت کردن در کنفرانس
  • کار با رویدادها
  • نحوه انتقال نتایج
  • آشنایی با استراتژی رسانه های اجتماعی
  • نحوه لینک گذاری بین صفحات وب
  • ساخت صفحات فیس بوک
  • کار با Twitter و Instagram
  • کار با انواع رسانه های اجتماعی
  • نحوه ایجاد کسب و کار
  • نحوه تبدیل شدن به فرد موفق
  • نحوه افزایش امنیت
  • و…

عنوان دوره: Udemy Personal Branding Blueprint
مدت زمان:  2 ساعت و 30 دقیقه
نویسنده: Dragos Stefanescu, Richard Korbut


توضیحات:

Udemy Personal Branding Blueprint

Dragos Stefanescu, Richard Korbut
2.5 Hours
All Levels

Personal Branding is a buzzword, but what does it mean exactly? What have the so-called Experts & Specialists achieve to merit that status? How can anybody hack their way through branding in order to be perceived as an authority figure in their field?
I created this course to answer all those questions and to provide you with an elaborate & step-by-step blueprint of how to achieve Personal Branding greatness.
My course topics are varied: LinkedIn, Twitter, Facebook, Excel & PowerPoint, Employability & Productivity
hacking the system to be perceived by outsiders as a greater knowledge expert than industry veterans with 10 to 20 years of experience.
That in two words is Personal Branding.
Can anybody establish him/herself as an authority in their respective domain? Yes. And the blueprint for that is in this course.
The Content
The 7-Piece Online & Offline Personal Brand Portfolio: Further expand your visibility through Social Media, Video Creation and special QR Code Business Cards
I'll also including bonuses such as
a networking script for high-value positioning with CEOs & entrepreneurs even if you're just starting out in your field
What are the requirements?
No Materials/Software Needed - Just A Passion For Learning And The Will To Take Action And Get Results
What am I going to get from this course?
Brand Yourself The Right Way - Create A Powerful Image Of Yourself For A Great First Impression
Become An Authority Figure In Any Industry/Occupation
Acquire Specialised Knowledge In Any Domain Which Will Be Used For Authority Positioning
Master All The Hacks That Will Position You As A Subject Matter Expert
Build A Multitude Of Online & Offline Assets Which Will Represent You As A Brand
Set Goals And Foster An Environment That Will Lead You To Success - Understand Concepts Such As Routines, Mastermind Groups & The Importance Of Sleep, Food And Physical Exercise
Implement The Step-By-Step Monthly Plan To Become An Authority Figure Within A Year!
What is the target audience?
Anybody Who Wants To Develop A Comprehensive & Appealing Personal Brand
Career-Focused Individuals Who Want To Separate Themselves From The Rest Of The Pack
Entrepreneurs Looking To Bolster Their Presence Online
Students Who Want To Get An Edge When Applying For Internships

Section 1: Introduction
Lecture 1
Welcome To This Course!
05:42
Lecture 2
Quick Win: Top 3 Things You Can Do To Become An Authority Figure
02:56
Lecture 3
Important: Let's Get To Know Each Other!
01:41
Lecture 4
Case Study: Here's My Story
05:41
Section 2: Building A Support Structure
Lecture 5
Introduction
01:09
Find out more about what we're going to cover in this section.
Lecture 6
What Does Being An Expert Actually Mean?
03:21
Lecture 7
Hack: How To Shortcut The Learning Process
04:34
Lecture 8
Key Benefits Of Having A Mentor
04:33
Lecture 9
Action Time!
02:07
Section 3: Acquiring Specialised Knowledge
Lecture 10
What Is Specialised Knowledge?
02:22
Lecture 11
1: Specialised Book Reading Tips & Tricks
05:45
Lecture 12
2: Why You Should Not Read The News
02:08
Lecture 13
3: Niche Trainings & Certification Programmes
03:50
Lecture 14
#4: A Surprising Way To Digest Information
02:16
Lecture 15
Action Time!
02:17
Section 4: Authority Positioning
Lecture 16
Introduction
01:16
We'll briefly explore the contents of this Section and how it fits in the overall puzzle.
Lecture 17
Publishing A Newsletter/Blog
02:16
Lecture 18
Why Having A Website Is Crucial
04:08
Lecture 19
How To Use Interviews To Stand Out
03:00
Lecture 20
Repurposing Your Own Content & Self-Publishing A Book
03:11
Lecture 21
Creating A PDF Proof List
03:26
Lecture 22
Getting Smart With: Speaking At Universities
04:43
Lecture 23
Why Launching A Udemy Course Brings Immense Authority
03:03
Lecture 24
The Effect Of Speaking At Conferences
03:28
Lecture 25
How To Become An Authority At Work
03:44
Lecture 26
Make A Strong Impression At Mastermind Events
02:07
Lecture 27
This Is The Way To Convey Results
04:52
Lecture 28
Action Time
01:19
It's time to take action and put some of these strategies in motion. Only by taking action will you get the full benefits of this course.
Section 5: Building Online & Offline Assets
Lecture 29
Getting Smart With: Your Social Media Strategy
02:49
Lecture 30
Why Your LinkedIn Profile Is The Perfect Alternative To A Website
02:45
Lecture 31
Case Study: LinkedIn Success
05:42
Lecture 32
Facebook Page
02:14
We'll quickly look at how having a Facebook Page where you post consistently can aid your branding efforts.
Lecture 33
How To Approach Twitter & Instagram
03:21
Lecture 34
Why Video Is The Future Of Social Media
04:53
Lecture 35
Here's Why You Should Get A Great Business Card
04:05
Lecture 36
Important: This Will Only Take You 2 Minutes
01:29
Lecture 37
Action Time!
02:06
As usual with every Section, we'll take action on the concepts that we discussed.
Section 6: The Environment & Your Daily Plan
Lecture 38
Introduction
01:33
A look at what makes this Section one of my favourites - I'm really passionate about everything you're about to hear.
Lecture 39
Why Having A Routine Is Key
04:44
Lecture 40
Case Study: Having A Routine Vs Adapting Every Day
05:35
Lecture 41
Build An Environment That Allows You To Become Successful
06:51
Lecture 42
Why Mastermind Groups Can Change Your Life
03:34
Lecture 43
The 3 Key Daily Elements
05:20
Lecture 44
The Blueprint - Your Monthly Plan
04:59
Lecture 45
How Dressing Up Can Have An Effect
05:10
Lecture 46
Action Time!
02:38
Now that we've gone through the whole course, let's take action and implement these hacks.