در این آموزش تصویری با چگونگی پوشش مطبوعاتی برای کسب و کار آشنا می شوید.
این دوره آموزشی محصول موسسه Udemy است.

سرفصل های دوره:

  • نحوه ایجاد کسب و کار
  • افزایش روابط عمومی
  • افزایش درآمد
  • افزایش انگیزه
  • نکاتی که روزنامه نگاران رعایت می کنند
  • بررسی ایده های خوب
  • نحوه کمک رسانی به کارکنان
  • آشنایی با خبرنگاران
  • نحوه ارزش گذاری مطالب خبری
  • کیت مطبوعاتی برای رسانه ها
  • نحوه نوشتن ایمیل
  • مدیریت کسب و کار
  • توسعه Wrapup
  • نحوه رفتار با تبلیغات منفی
  • و…

عنوان دوره: Udemy PR Secrets: How To Get Press Coverage For Your Business
مدت زمان:  38 دقیقه
نویسنده: Brad Merrill


توضیحات:

Udemy PR Secrets: How To Get Press Coverage For Your Business

All Levels
38 Mins
Brad Merrill

Journalist shares everything you need to know about getting your startup company or small business featured in the media
Course Description
It's no secret that press coverage is massively important for new companies and products. Whether you want to reach new customers, get a meeting with that investor you're after, or just build a sense of social proof and legitimacy around your brand, being featured in a popular media outlet is an excellent way to reach your goals'without spending a dime!
But how do you get a reporter to write about you?
I spent the better part of a decade working as a tech journalist, where I endured pitch after terrible pitch from thousands of hopeful entrepreneurs and marketing executives, all trying to score some coverage from me. After giving coverage to hundreds of companies and turning down thousands of others, it's become apparent to me that most people don't know how to approach journalists.
And that's a shame, because it doesn't take much to do it right. You don't need to hire an agency or get a communications degree'you just need to understand what works and what doesn't.
This course is a complete guide to getting your company featured in the press. It covers everything from building and leveraging relationships with journalists to reaching out cold and nailing the pitch. If you follow my advice, I fully expect that you'll get at least half a dozen valuable press mentions over the next month or so.
Here are a few things you'll learn in this course:
How to build and leverage relationships with reporters
How to find the right journalists to contact (the ones most likely to write about you)
How to build a compelling narrative around your brand
How to create a press kit
How to write a pitch that journalists respond to
How to handle negative publicity
A secret weapon to help you get press coverage in record time
In addition to the content of this course, you'll get lifetime access to the private discussion board where I can answer any questions you have as you go along.
I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund'no questions asked.
Ready to get started?
Just click the "Take This Course" button, and I'll see you inside!
What are the requirements?
You should have a solid understanding of your business and who you want to reach through PR.
What am I going to get from this course?
Over 22 lectures and 38 mins of content!
Learn how to build and leverage relationships with journalists
Identify the reporters most likely to write about your business
Build a narrative around your brand and succinctly articulate your story
Write a perfect email pitch that gets reporters' attention and drives results
Get your company featured in popular blogs and mainstream publications
Appropriately handle the issue of negative publicity
What is the target audience?
This PR course is designed for entrepreneurs, small business owners, and others looking for an actionable strategy to get their company or products featured in the press.

Section 1: Introduction
Lecture 1
Welcome!
02:07
Section 2: Things To Consider Before You Begin
Lecture 2
A Couple Of Caveats
01:29
Lecture 3
Before Starting A PR Initiative, Consider These Questions
02:32
Section 3: Building And Leveraging Relationships
Lecture 4
The First Secret Of Successful PR
00:37
Lecture 5
What Journalists Want
02:19
Lecture 6
What To Do If You Have No Pre-Existing Relationships
00:28
Section 4: Cold Outreach
Lecture 7
Cold Outreach
00:39
Sometimes, pre-existing relationships just aren't available, so you have to reach out cold. Even if you do know a couple of journalists, it's a good idea to reach out to as many others as you can to increase your chances of success. In this section, we'll cover everything you need to know about cold outreach.
Lecture 8
Which Journalists Should You Reach Out To?
04:16
Lecture 9
Getting To Know The Reporters
00:50
Lecture 10
Telling A Compelling Story
02:15
Lecture 11
Making Your Story Newsworthy
01:35
Lecture 12
Creating A Press Kit
01:32
Lecture 13
The Pitch
02:22
In this lecture, we cover exactly how to write an email pitch that gets results.
Lecture 14
The Perfect Pitch Template
Article
Lecture 15
How To Craft Perfect Subject Lines
01:38
Lecture 16
A Secret Weapon To Help You Follow Up Like A Pro
01:02
Lecture 17
What Not To Do
02:42
In this lecture, we cover some ridiculously common mistakes that you'll want to avoid in your PR campaign.
Lecture 18
Cold Outreach Wrapup (With Examples)
02:57
Section 5: After The Pitch
Lecture 19
After The Pitch
01:00
So, you've sent out some killer email pitches, but what now? This lecture covers what to expect from journalists after you've pitched them.
Lecture 20
How To Handle Negative Publicity
02:45
Section 6: Wrapping Up
Lecture 21
A Secret Weapon To Help You Get Press Coverage In Record Time
01:48
Lecture 22
Wrapup
00:21