پیشنهاد فرادرس

اصول تبلیغات در موتور جستجوی Bing

دسته بندی ها: سرویس های اینترنتی ، آموزش های لیندا (Lynda) ، آموزش طراحی وب ، آموزش تجارت الکترونیک

اصول-تبلیغات-در-موتور-جستجوی-bing

موتور جستجوی Bing دارای یک سیستم تبلیغات هوشمند است که می توانید برای معرفی سایت، خدمات و محصولات خود از آن استفاده نمایید.

در این آموزش تصویری با اصول تبلیغات در موتور جستجوی Bing آشنا می شوید.

این دوره آموزشی محصول موسسه Lynda می باشد.

سرفصل های دوره:

  • تغییرات رابط کاربری
  • آشنایی با تبلیغات Bing 
  • مزایای آگهی Bing 
  • مقایسه Bing و Google
  • آشنایی با رابطه Bing و Yahoo
  • دانلود آگهی Bing
  • انتخاب آگهی ها در Bing 
  • بررسی تبلیغات در Bing 
  • ایجاد یک کمپین جدید در رابط وب
  • ایجاد انواع گروه آگهی ها
  • نوشتن تبلیغات متنی
  • راه اندازی انواع آگهی در Bing 
  • کار با AdWords
  • پیگیری عملکرد تبلیغات
  • آشنایی با امتیاز آگهی های 
  • اجرای گزارش ها
  • و...

عنوان دوره: Lynda Bing Ads Essential Training سطح: مقدماتی مدت زمان: 1 ساعت و 41 دقیقه نویسنده: Joseph Kerschbaum

توضیحات:

Microsoft's Bing Ads platform is a great place to reach more customers across the Yahoo Bing Network to accelerate your business and brand. This course shows how to master the Bing Ads platform, and Bing Ads will help North American lynda.com members get a jump-start in implementing what they'll learn with $50 of free advertising available for US and Canadian members.
The course begins with an overview of Bing Ads and the search landscape, and then PPC expert Joseph Kerschbaum guides viewers through creating an account and placing ads with Bing Ads and across the Yahoo! Bing Network.
The course then explores best practices for organizing campaigns and ad groups and appropriately matching keywords. Joseph includes tutorials on setting bids and budgets, writing effective ads, and launching and testing variants. Plus, learn how to import AdWords campaigns, measure the performance of your ads, and address important Quality Score issues.
Topics include:
    Comparing Bing and Google
    Creating your account
    Setting up billing
    Choosing ad outlets
    Organizing campaigns and ad groups
    Creating new campaigns
    Setting up campaign budgets
    Setting keyword bids
    Writing effective text ads
    Importing campaigns from AdWords
    Tracking ad performance
    Understanding Quality Score
    Running reports

Introduction 1m 19s Welcome 56s Interface changes 23s 1. Getting to Know Bing Ads 5m 13s Valuing the benefits of Bing Ads 2m 13s Comparing Bing and Google 1m 17s Understanding the relationship between Bing and Yahoo! 1m 43s 2. Opening Your Account 9m 52s Creating your account 3m 29s Learning the interface 2m 40s Setting up billing 1m 24s Downloading Bing Ads Editor 2m 19s 3. Choosing Bing Ads Outlets 5m 34s Understanding the search and search partner networks 3m 13s Understanding the Bing Content Network 2m 21s 4. Getting Started 9m 55s Exploring Bing Ads account structure 2m 31s Understanding keyword match types 3m 44s Organizing campaigns and ad groups 3m 40s 5. Creating Your First Campaign 19m 25s Creating a new campaign in the web interface 2m 15s Creating a new campaign in Bing Ads Editor 1m 57s Targeting the right locations and languages 3m 13s Choosing campaign settings 4m 35s Choosing ad group settings 2m 11s Setting your campaign budgets 1m 27s Utilizing ad extensions 3m 47s 6. Creating Your First Ad Group 19m 0s Using single-keyword ad groups 2m 31s Setting your keyword bids 2m 29s Using the Bing Keyword Research tool 2m 12s Writing effective text ads 3m 58s Launching ad-testing variants 4m 7s Adding negative keywords 3m 43s 7. Importing Campaigns from AdWords 4m 2s Importing Google campaigns into Bing 2m 29s Troubleshooting campaign imports 1m 33s 8. Tracking Your Ad Performance 6m 47s Creating conversion tracking 2m 40s Tagging your URLs for Google Analytics 1m 33s Understanding Bing data in Google Analytics 2m 34s 9. Understanding Quality Score 10m 28s Understanding Bing Ads Quality Score 2m 56s Comparing Bing and AdWords Quality Score 1m 59s Pulling Quality Score reports 2m 42s Identifying and fixing Quality Score issues 2m 51s 10. Measuring Performance 11m 22s Running reports 6m 5s Get the most out of the Opportunities tab 2m 51s Review the Top Mover report 2m 26s Conclusion 1m 6s Next steps 1m 6s

حجم فایل: 202MB

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Lynda Bing Ads Essential Training

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